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Akio Morita

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Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.

 
Akio Morita

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...the key factor in industry is creativity. I said there are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

 
Akio Morita
 

All through our history, we have been changing the world with our technology. Our technology has been of two kinds, green and grey. Green technology is seeds and plants, gardens and vineyards and orchards, domesticated horses and cows and pigs, milk and cheese, leather and wool. Grey technology is bronze and steel, spears and guns, coal and oil and electricity, automobiles and airplanes and rockets, telephones and computers. Civilization began with green technology, with agriculture and animal-breeding, ten thousand years ago. Then, beginning about three thousand years ago, grey technology became dominant, with mining and metallurgy and machinery. For the last five hundred years, grey technology has been racing ahead and has given birth to the modern world of cities and factories and supermarkets.
The dominance of grey technology is now coming to an end.

 
Freeman Dyson
 

id is both a technology and an art company, so we try to push the art and the technology to its edge on each game, and when you're into high-tech you want to make sure your game can run on several platforms, and you have some room to experiment with several architectures. We don't want to have a basic product, get it out the door, sell as many copies as we can, and then just do the next one. Everyone's putting a lot of soul into the games, and id has got enough money overhead to decide that they can afford to have game ports to show that technology is good on Linux and on Apple hardware.

 
Timothee Besset
 

What he resists is not technology proper, but the propensity for us to confer upon technology a salvific function. Virilio, in other words, resists the mythologizing of technology, and he does so because it is precisely by idealizing technology that we come to unthinkingly embrace it.

 
Paul Virilio
 

I don't think any of us can do much about the rapid growth of new technology. A new technology helps to fuel the economy, and any discussion of slowing its growth has to take account of economic consequences. However, it is possible for us to learn how to control our own uses of technology. The "forum" that I think is best suited for this is our educational system. If students get a sound education in the history, social effects and psychological biases of technology, they may grow to be adults who use technology rather than be used by it.

 
Neil Postman
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