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Akio Morita (1921 – 1999)


Japanese businessman and co-founder of Sony Corporation.
Akio Morita
A company will get nowhere if all of the thinking is left to management.
Morita quotes
The American system of management, in my opinion, also relies too much on outsiders to help make business decisions., and this is because of the insecurity that American decision makers feel in their jobs, as compared with most top Japanese corporate executives.
Morita
I often say to my assistants, "Never trust anybody," but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.




Morita Akio quotes
We made a completely new kind of transistor (the NPN BJT, and in our development work, our researcher, Leo Esaki, demonstrated the electron tunneling effect, which led to the development of the tunnel diode for which he was awarded a Nobel Prize seventeen years later, after he had joined IBM.
Morita Akio
We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
Akio Morita quotes
You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.
Akio Morita
In all my years in business I can recall very few people I have wanted to fire for making mistakes.
Morita Akio quotes
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
Morita
...the remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
Morita Akio
Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.
Akio Morita
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.




Akio Morita quotes
...if you are nothing but profit-conscious, you cannot see the opportunities ahead.
Akio Morita
From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.
Morita quotes
"While the United States has been busy creating lawyers, we have been busier creating engineers." '
Morita Akio
I believe people work for satisfaction.
Morita Akio quotes
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
Akio Morita
...the company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
Akio Morita quotes
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
Akio Morita
p. 149
Morita Akio
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.


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