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Akio Morita

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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
--
Akio Morita, cited in: Mark Fisher (1991) The millionaire's book of quotations. p.80

 
Akio Morita

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...the company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.

 
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It is a bit unsettling, at first, to think of Apple as a control freak, because it is completely at odds with their corporate image. Weren't these the guys who aired the famous Super Bowl ads showing suited, blindfolded executives marching like lemmings off a cliff? Isn't this the company that even now runs ads picturing the Dalai Lama (except in Hong Kong) and Einstein and other offbeat rebels?

It is indeed the same company, and the fact that they have been able to plant this image of themselves as creative and rebellious free-thinkers in the minds of so many intelligent and media-hardened skeptics really gives one pause. It is testimony to the insidious power of expensive slick ad campaigns and, perhaps, to a certain amount of wishful thinking in the minds of people who fall for them. It also raises the question of why Microsoft is so bad at PR, when the history of Apple demonstrates that, by writing large checks to good ad agencies, you can plant a corporate image in the minds of intelligent people that is completely at odds with reality.

 
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At this moment in history, millions of 'working dads' are desiring to do what they do not feel they have the right to do: be more devoted as a dad, less devoted as a worker. This feeling is far more ubiquitous among men executives than women executives in many areas of the world because, for instance, Asia-Pacific women executives today are more than six times as likely to not have children than men executives are. The Asia-Pacific executive man is about six times as likely to be a working dad as an executive woman is to be a working mom.

 
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I've never been a puppeteer, I conceive and I write and I design and I direct. And not just puppets. I direct actors, I direct dancers, I direct singers, I direct films. I also direct puppeteers. I'm really a theatre maker, but there's not a word for that.

 
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Executives do many things in addition to making decisions. But only executives make decisions. The first managerial skill is, therefore, the making of effective decisions.

 
Peter F. Drucker
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