The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
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As quoted in Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004) by Owen W. LinzmayerSteve Jobs
This ascent will be betrayed to Gravity. But the Rocket engine, the deep cry of combustion that jars the soul, promises escape. The victim, in bondage to falling, rises on a promise, a prophecy, of Escape....
Moving now toward the kind of light where at last the apple is apple-colored. The knife cuts through the apple like a knife cutting an apple. Everything is where it is, no clearer than usual, but certainly more present. So much has to be left behind now, so quickly.Thomas Pynchon
If an apple was magnified to the size of the Earth, then the atoms in the apple would be approximately the size of the original apple.
Richard Feynman
Within the last quarter of a century, in America, several sects of curers have appeared under various names and have done notable things in the way of healing ailments without the use of medicines. There are the Mind Cure, the Faith Cure, the Prayer Cure, the Mental Science Cure, and the Christian-Science Cure; and apparently they all do their miracles with the same old, powerful instrument—the patient's imagination. Differing names, but no difference in the process. But they do not give that instrument the credit; each sect claims that its way differs from the ways of the others.
Samuel Langhorne (Mark Twain) Clemens
Within the last quarter of a century, in America, several sects of curers have appeared under various names and have done notable things in the way of healing ailments without the use of medicines. There are the Mind Cure, the Faith Cure, the Prayer Cure, the Mental Science Cure, and the Christian-Science Cure; and apparently they all do their miracles with the same old, powerful instrument—the patient's imagination. Differing names, but no difference in the process. But they do not give that instrument the credit; each sect claims that its way differs from the ways of the others.
Mark Twain
The mixed kind of myth may be seen in many instances: for example they say that in a banquet of the Gods Discord threw down a golden apple; the Goddesses contended for it, and were sent by Zeus to Paris to be judged. Paris saw Aphrodite to be beautiful and gave her the apple. Here the banquet signifies the hypercosmic powers of the Gods; that is why they are all together. The golden apple is the world, which being formed out of opposites, is naturally said to be "thrown by Discord." The different Gods bestow different gifts upon the world, and are thus said to "contend for the apple." And the soul which lives according to sense — for that is what Paris is — not seeing the other powers in the world but only beauty, declares that the apple belongs to Aphrodite.
Sallustius (or Sallust)
Jobs, Steve
Jodl, Alfred
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