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Steve Jobs

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Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste.
--
At the annual Apple shareholder meeting (22 April 1998)

 
Steve Jobs

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The discovery of the good taste of bad taste can be very liberating. The man who insists on high and serious pleasures is depriving himself of pleasure; he continually restricts what he can enjoy; in the constant exercise of his good taste he will eventually price himself out of the market, so to speak. Here Camp taste supervenes upon good taste as a daring and witty hedonism. It makes the man of good taste cheerful, where before he ran the risk of being chronically frustrated. It is good for the digestion.

 
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Judges of elegance and taste consider themselves as benefactors to the human race, whilst they are really only the interrupters of their pleasure ... There is no taste which deserves the epithet good, unless it be the taste for such employments which, to the pleasure actually produced by them, conjoin some contingent or future utility: there is no taste which deserves to be characterized as bad, unless it be a taste for some occupation which has mischievous tendency.

 
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Always fatuity, vulgarity, as soon as human passion is touched. [...] Just as some poetry is of the eye (form, colour) and some of the ear, so Keats is of the palate. Not only has he constant reference to its pleasures, but the general sensation after reading him is one of tasting. 'What's the harm?' Well, taste for some reason or the other can't carry one far into the world of beauty—that reason being perhaps that though you don't want comradership there you do want the possibility of comradership, and A cannot swallow B's mouthful by any possibility:....and this exclusiveness (to maunder on) also attaches to the physical side of sex though not the least to the spiritual.

 
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