Talking about the definition of the niche, or niche market, I really have the completely opposite opinion. The people the other companies are targeting are very limited to those who are high-tech oriented, and core game players. They cannot expand beyond that population. We are trying to capture the widest possible audience all around the world. In other words, we are trying to capture the people who are even beyond the gaming population. So for that kind of company, we don't think the term 'niche' is appropriate.
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Bishop, Todd (2005-05-20). Q&A: Video-game industry maverick promises a Revolution. Seattle Post-Intelligencer. Retrieved on 2007-03-03.
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In response to Bill Gates' labeling Nintendo as a "niche player" in the seventh generation console warsSatoru Iwata
The hardest part about gaining any new idea is sweeping out the false idea occupying that niche. As long as that niche is occupied, evidence and proof and logical demonstration get nowhere. But once the niche is emptied of the wrong idea that has been filling it — once you can honestly say, "I don't know", then it becomes possible to get at the truth.
Robert A. Heinlein
Auxiliary to all this, and working hand in hand with it, the Nebraska doctrine, or what is left of it, is to educate and mold public opinion, at least Northern public opinion, not to care whether slavery is voted down or voted up. This shows exactly where we now are; and partially, also, whither we are tending.
It will throw additional light on the latter, to go back, and run the mind over the string of historical facts already stated. Several things will now appear less dark and mysterious than they did when they were transpiring. The people were to be left "perfectly free," subject only to the Constitution. What the Constitution had to do with it, outsiders could not then see. Plainly enough now, it was an exactly fitted niche, for the Dred Scott decision to afterward come in, and declare the perfect free freedom of the people to be just no freedom at all. Why was the amendment, expressly declaring the right of the people, voted down? Plainly enough now: the adoption of it would have spoiled the niche for the Dred Scott decision.Abraham Lincoln
Early human beings... filled a special ecological niche: they were carnivorous primates of the African plains. ...When agriculture permitted the increase of population density, game was no longer abundant... carnivorism remained a basic dietary impulse, with cultural aftereffects that varied according to the special conditions of the environment in which the society evolved.
E. O. Wilson
We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests.
Chris (writer) Anderson
It seems to me that today, if the artist wishes to be serious — to cut out a little original niche for himself, or at least preserve his own innocence of personality — he must once more sink himself in solitude. There is too much talk and gossip; pictures are apparently made, like stock-market prices, by competition of people eager for profit; in order to do anything at all we need (so to speak) the wit and ideas of our neighbors as much as the businessmen need the funds of others to win on the market. All this traffic sharpens our intelligence and falsifies our judgment.
Edgar Degas
Iwata, Satoru
Izetbegovic, Alija
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