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Ingrid Newkirk

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Fast-food chains, clothing designers and even U.S. presidential candidates know the bitterness of the long, hard P.R. winter that is a Newkirk-directed campaign. Tofu cream pies are thrown at CEOs, gruesome billboards go up near corporate headquarters and throngs of vocal protesters dog profit margins at the wave of Newkirk's hand. McDonald's, General Motors, Calvin Klein and, most recently, Burger King have all buckled under the strain in one way or another.
--
Salon.com, 2001 April 30

 
Ingrid Newkirk

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Smashing up McDonald's or Starbuck's is pointless. Not that I give a damn about McDonald's or Starbuck's. I don't care whether anyone smashes them up or not. But that is not a revolutionary activity. Even if every fast-food chain in the world were wiped out the techno-industrial system would suffer only minimal harm as a result, since it could easily survive without fast-food chains. When you attack McDonald's or Starbuck's, you are not hitting where it hurts.

 
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Ingrid Newkirk is not only a thoughtful animal rights and environmental activist. She is an inspirational leader. A heroine. A woman upon whom so many depend, around the world, for information and guidance. In a world where all animals, everywhere, are more threatened than ever, Ingrid Newkirk is their champion.

 
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Since co-founding People for the Ethical Treatment of Animals 21 years ago, Ingrid Newkirk has emerged as one of the shining lights of the animal rights movement. Through the use of shock tactics and a continuing series of controversial media campaigns, Newkirk and PETA have been able to effect change where other animal rights activists have failed miserably. Although criticized at one point or another by seemingly everybody under the sun, PETA nevertheless has a world-wide membership of over 300,000 activists and continues to be one of the most visible animal rights organizations in the world.

 
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I don't know if I've got swept up. It's so shocking when you hear that Calvin Klein wants you for their new campaign. You're like, 'who me?'. I guess you have to decide where you draw the line between you saying, this is fun, pretty and fabulous, and being over-exposed.

 
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I was barked at by numerous dogs who are earning their food guarding ignorance and superstition for the benefit of those who profit from it. Then there are the fanatical atheists whose intolerance is of the same kind as the intolerance of the religious fanatics and comes from the same source. They are like slaves who are still feeling the weight of their chains which they have thrown off after hard struggle. They are creatures who—in their grudge against the traditional "opium for the people"—cannot bear the music of the spheres. The Wonder of nature does not become smaller because one cannot measure it by the standards of human moral and human aims.

 
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