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Anthony Stafford Beer

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Hence we may recognize the subject of management cybernetics — which is seen as a rich provider of models for doing OR.
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p.239

 
Anthony Stafford Beer

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The problem is not the math itself, but the blind acceptance and even idolatry we have applied to the quantitative models. These predictive models leave citizens befuddled and unable to defend or criticize model-based decisions. We argue that we should accept the fact that we live in a qualitative world when it comes to natural processes. We must rely on qualitative models that predict only direction, trends, or magnitudes of natural phenomena, and accept the possibility of being imprecise or wrong to some degree. We should demand that when models are used, the assumptions and model simplifications are clearly stated. A better method in many cases will be adaptive management, where a flexible approach is used, where we admit there are uncertainties down the road and we watch and adapt as nature rolls on.

 
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We have, over the centuries, devised a management structure for running things, whether firms or whole countries. This structure depends absolutely on the limitations of the human hand, eye, and brain. The discoveries of management cybernetics, coupled with the techniques of operational research and with the new technology of automation, make possible a new way of running things which is not so limited. Yet we insist on retaining the original structures and automating them. In so doing, we enshrine in steel, glass, and semiconductors those very limitations of hand, eye, and brain that the computer was invented precisely to transcend.

 
Anthony Stafford Beer
 

Better a dish of husks to the accompaniment of a muted lute than to be satiated with stewed shark's fin and rich spiced wine of which the cost is frequently mentioned by the provider.

 
Ernest Bramah
 

Subjects who reciprocally recognize each other as such, must consider each other as identical, insofar as they both take up the position of subject; they must at all times subsume themselves and the other under the same category. At the same time, the relation of reciprocity of recognition demands the non-identity of one and the other, both must also maintain their absolute difference, for to be a subject implies the claim of individuation.

 
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“The essence of investment management is the management of risks, not the management of returns. ”

 
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