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Thorstein Veblen

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The need of conspicuous waste... stands ready to absorb any increase in the community's industrial efficiency or output of goods.
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p.110

 
Thorstein Veblen

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As increased industrial efficiency makes it possible to procure the means of livelihood with less labor, the energies of the industrious members of the community are bent to the compassing of a higher result in conspicuous expenditure, rather than slackened to a more comfortable pace.

 
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The basis on which good repute in any highly organized industrial community ultimately rests is pecuniary strength; and the means of showing pecuniary strength, and so of gaining or retaining a good name, are leisure and a conspicuous consumption of goods.

 
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(The) pattern of consumption is markedly more equal than in Britain. ‘Prestige-goods’ are widely distributed, and there is less conspicuous contrast between the standard of living of different income-groups. To take the most obvious example, almost every family owns a car; and this is significant not only because a car is the most conspicuous of all consumption goods, but also because universal car-ownership leads to the universal consumption of other conspicuous or semi-luxury goods – holidays, hotels, middle-class habits of shopping, etc. But the lack of external class-distinctions can be observed in many other spheres: e.g. clothes, eating-habits, drug-stores, the ownership of consumer durables, and so on.

 
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As increased industrial efficiency makes it possible to procure the means of livelihood with less labor, the energies of the industrious members of the community are bent to the compassing of a higher result in conspicuous expenditure, rather than slackened to a more comfortable pace. ...this want ...is indefinitely expansible, after the manner commonly imputed in economic theory to higher or spiritual wants. It is owing chiefly to the presence of this element in the standard of living that J. S. Mill was able to say that "hitherto it is questionable if all the mechanical inventions yet made have lightened the day's toil of any human being."

 
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As increased industrial efficiency makes it possible to procure the means of livelihood with less labor, the energies of the industrious members of the community are bent to the compassing of a higher result in conspicuous expenditure, rather than slackened to a more comfortable pace. ...this want ...is indefinitely expansible, after the manner commonly imputed in economic theory to higher or spiritual wants. It is owing chiefly to the presence of this element in the standard of living that J. S. Mill was able to say that "hitherto it is questionable if all the mechanical inventions yet made have lightened the day's toil of any human being."

 
John Stuart Mill
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