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Robert M. Pirsig

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Religion isn't invented by man. Men are invented by religion. Men invent responses to Quality, and among these responses is an understanding of what they themselves are. You know something and then the Quality stimulus hits and then you try to define the Quality stimulus, but to define it all you've got to work with is what you know. So your definition is made up of what you know. It's an analogue to what you already know. It has to be. It can't be anything else. And the mythos grows this way. By analogies to what is known before. The mythos is a building of analogues upon analogues upon analogues. These fill the collective consciousness of all communicating mankind. Every last bit of it. The Quality is the track that directs the train. What is outside the train, to either side... that is the terra incognita of the insane. He knew that to understand Quality he would have to leave the mythos. That's why he felt that slippage. He knew something was about to happen.
--
Ch. 28

 
Robert M. Pirsig

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In our highly complex organic state we advanced organisms respond to our environment with an invention of many marvelous analogues. We invent earth and heavens, trees, stones and oceans, gods, music, arts, language, philosophy, engineering, civilization and science. We call these analogues reality. And they are reality. We mesmerize our children in the name of truth into knowing that they are reality. We throw anyone who does not accept these analogues into an insane asylum. But that which causes us to invent the analogues is Quality. Quality is the continuing stimulus which our environment puts upon us to create the world in which we live. All of it. Every last bit of it.

 
Robert M. Pirsig
 

You have all these fragments, like pieces of a puzzle, and you can place them together into large groups, but the groups don't go together no matter how you try, and then suddenly you get one fragment and it fits two different groups and then suddenly the two great groups are one. The relation of the mythos to insanity. That's a key fragment. I doubt whether anyone ever said that before. Insanity is the terra incognita surrounding the mythos. And he knew! He knew the Quality he talked about lay outside the mythos.

 
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The mythos. The mythos is insane. That's what he believed. The mythos that says the forms of this world are real but the Quality of this world is unreal, that is insane!

 
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The mythos-over-logos argument points to the fact that each child is born as ignorant as any caveman. What keeps the world from reverting to the Neandertal with each generation is the continuing, ongoing mythos, transformed into logos but still mythos, the huge body of common knowledge that unites our minds as cells are united in the body of man. To feel that one is not so united, that one can accept or discard this mythos as one pleases, is not to understand what the mythos is.

 
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In Europe and in America, people are now more interested in the cost of quality and in systems of quality-audit. But in Japan, we are keeping very strong interest to improve quality by use of methods which you started....when we improve quality we also improve productivity, just as you told us in 1950 would happen.

 
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