Marshall McLuhan (1911 – 1980)
Canadian philosopher, futurist, and communications theorist.
The audience, as ground, shapes and controls the work of art.
The celebrated earthy tactility of Rabelais is a massive backwash of receding manuscript culture.
The only cool PR is provided by one's enemies. They toil incessantly and for free. (88)
Marshall McLuhan, what are you doin'?
The nuclear bomb will turn warfare into the juggling of images.
The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.'
New media are new languages, their grammar and syntax yet unknown.
The sculptural qualities of the image dim down the purely personal identity.
The sheer increase in the quantity of information movement favoured the visual organization of knowledge and the rise of perspective even before typography.
The name of a man is a numbing blow from which he never recovers.
Electric technology is directly related to our central nervous systems, so it is ridiculous to talk of "what the public wants" played over its own nerves.
Sentimentality, like pornography, is fragmented emotion; a natural consequence of a high visual gradient in any culture.
The space of early Greek cosmology was structured by logos – resonant utterance or word.
At the very high speed of living, everybody needs a new career and a new job and a totally new personality every ten years.
Today, with all our technology, and because of it, we stand once more in the magical acoustical sphere of pre-literate man.
In this book we turn to the study of new patterns of energy arising from man’s physical and psychic artifacts and social organizations. The only method for perceiving process and pattern is by inventory of effects obtained by the comparison and contrast of developing situations.
The comic strip: upholder of Homeric culture.
All words, in every language, are metaphors.
Boyoboy oboyoboy oboyoboyoboyoboyoboyoboy...
New media are new archetypes, at first disguised as degradations of older media.