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Neil Postman

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There is a rhetoric of knowledge, a characteristic way in which arguments, proofs, speculations, experiments, polemics, even humor are expressed. ...speaking or writing a subject is a performing art, and each subject requires a somewhat different kind of performance from every other. Historians, for example, do not speak or write history in the same way biologists speak or write biology. ...it is worth remembering that some scholars-one thinks of Veblen in sociology, Freud in psychology, Galbraith in economics - have exerted influence as much through their manner as their matter. The point is that knowledge is a form of literature, and the various styles of knowledge ought to be studied and discussed.

 
Neil Postman

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Knowledge is necessary to act in the sense of my going home from here to the place I live; I must have knowledge for this; I must have knowledge to speak English; I must have knowledge to write a letter and so on. Knowledge as function, mechanical function, is necessary. Now if I use that knowledge in my relationship with you, another human being, I am bringing about a barrier, a division between you and me, namely the observer. That is, knowledge, in relationship, in human relationship, is destructive. That is knowledge which is the tradition, the memory, the image, which the mind has built about you, that knowledge is separative and therefore creates conflict in our relationship.

 
Jiddu Krishnamurti
 

Since there is no such thing as complete knowledge of a subject, one is always working to improve one's reading, writing, etc., of a subject. As Thomas Henry Huxley said, "If a little knowledge is a dangerous thing, is there anyone who knows so much as to be out of danger?" .... The problems of learning to read or write are inexhaustible.

 
Neil Postman
 

There are, first of all, two kinds of authors: those who write for the subject’s sake, and those who write for writing’s sake. The first kind have had thoughts or experiences which seem to them worth communicating, while the second kind need money and consequently write for money.

 
Arthur Schopenhauer
 

It is precisely through one's learning about the total context in which the language of a subject is expressed that personality may be altered. If one learns how to speak history or mathematics or literary criticism, one becomes, by definition, a different person. The point to be stressed is that a subject is a situation in which and through which people conduct themselves, largely in language. You cannot learn a new form of conduct without changing yourself.

 
Neil Postman
 

First of all, modern propaganda is based on scientific analyses of psychology and sociology. Step by step, the propagandist builds his techniques on the basis of his knowledge of man, his tendencies, his desires, his needs, his psychic mechanisms, his conditioning — and as much on social psychology as on depth psychology. He shapes his procedures on the basis of our knowledge of groups and their laws of formation and dissolution, of mass influences, and of environmental limitations. Without the scientific research of modern psychology and sociology there would be no propaganda, or rather we still would be in the primitive stages of propaganda that existed in the time of Pericles or Augustus.

 
Jacques Ellul
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