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Neil Postman

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A variation of the "photographic" effect of language consists of how blurred the photograph is. "Blurring" occurs as a result of general class names, rendering distinctions among members of the class less visible. One of the most common manifestations of the lack of this kind of semantic awareness can be found in what is called "prejudice": a response to an individual is predetermined because the name of the class in which the person is included is prejudiced negatively. The most obvious and ordinary remark made in cases of this kind, "They are all alike," makes the point clear.

 
Neil Postman

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Terms like "liberty" and "individual freedom" invoked by generations of Americans who battled to widen the 1787 promise to "promote the general welfare" have been perverted to create a government primarily dedicated to the state and the political class that runs it. Yes, Virginia, there is a class war and ordinary people are losing it.

 
Bill Moyers
 

A fifth kind of semantic awareness has to do with what might be called the "photographic" effects of language. We live in a universe of constant process. Everything is changing in the physical world around us. We ourselves, physically at least, are always changing. Out of the maelstrom of happenings we abstract certain bits to attend to. We snapshot these bits by naming them. Then we begin responding to the names as if they are the bits that we have named, thus obscuring the effects of change. The names we use tend to "fix" that which is named, particularly if the names also carry emotional connotations... There are some semanticists who have suggested that such phrases as "national defense" and "national sovereignty" have been... maintained beyond the date for which they were prescribed. What might have been politically therapeutic at one time may prove politically fatal at another.

 
Neil Postman
 

"You would now be an enemy, in the third class, of my own organization."
"Only third class?" I asked in the indignant tones which Queen Victoria surely used when she received the Abyssinian Order of Chastity, Second Class.

 
Kyril Bonfiglioli
 

A third kind of semantic awareness is an extension of the consciousness of abstracting, namely an awareness of varying levels of abstraction. Words vary in the degree to which they correspond to verifiable referents. Some words are relatively more abstract or general, and some words are relatively more concrete or specific. Related to this fact is a fourth kind of semantic awareness, which might be called the "direction of meaning." That is, with increasingly abstract or general words, (i.e., those farther removed from operationally verifiable referents), the direction of meaning shifts accordingly from "outside" to "inside." With increasingly concrete or specific words (i.e., those whose referents can be more easily verified operationally), the direction of meaning shifts accordingly from "inside" to "outside." The conventional semantic terminology for these directions of meaning are intensional (internal or inside) and extensional (external or outside). Closely bound to these directions of meaning are, of course, different kinds of meaning. The primary semantic distinction made in kinds of meaning is between connotation (intensional, subjective, personal meaning) and denotation (extensional, objective, social meaning).

 
Neil Postman
 

His language had a special vocabulary — not just "the SF" [God] and "epsilon" [child] but also "bosses" (women), "slaves" (men), "captured" (married), "liberated" (divorced), "recaptured" (remarried), "noise" (music), "poison" (alcohol), "preaching" (giving a mathematics lecture), "Sam" (the United States), and "Joe" (the Soviet Union). When he said someone had "died," Erdős meant that the person had stopped doing mathematics. When he said someone had "left," the person had died.

 
Paul Erdos
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