A third kind of semantic awareness is an extension of the consciousness of abstracting, namely an awareness of varying levels of abstraction. Words vary in the degree to which they correspond to verifiable referents. Some words are relatively more abstract or general, and some words are relatively more concrete or specific. Related to this fact is a fourth kind of semantic awareness, which might be called the "direction of meaning." That is, with increasingly abstract or general words, (i.e., those farther removed from operationally verifiable referents), the direction of meaning shifts accordingly from "outside" to "inside." With increasingly concrete or specific words (i.e., those whose referents can be more easily verified operationally), the direction of meaning shifts accordingly from "inside" to "outside." The conventional semantic terminology for these directions of meaning are intensional (internal or inside) and extensional (external or outside). Closely bound to these directions of meaning are, of course, different kinds of meaning. The primary semantic distinction made in kinds of meaning is between connotation (intensional, subjective, personal meaning) and denotation (extensional, objective, social meaning).
Neil Postman
Postman, Neil
Poswiatowska, Halina
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