Saturday, May 18, 2024 Text is available under the CC BY-SA 3.0 licence.

Marshall McLuhan

« All quotes from this author
 

Without an understanding of causality there can be no theory of communication. What passes as information theory today is not communication at all, but merely transportation.

 
Marshall McLuhan

» Marshall McLuhan - all quotes »



Tags: Marshall McLuhan Quotes, Authors starting by M


Similar quotes

 

The theory of communication is partly concerned with the measurement of information content of signals, as their essential property in the establishment of communication links. But the information content of signals is not to be regarded as a commodity; it is more a property or potential of the signals, and as a concept it is closely related to the idea of selection, or discrimination. This mathematical theory first arose in telegraphy and telephony, being developed for the purpose of measuring the information content of telecommunication signals. It concerned only the signals themselves as transmitted along wires, or broadcast through the aether, and is quite abstracted from all questions of "meaning." Nor does it concern the importance, the value, or truth to any particular person. As a theory, it lies at the syntactic level of sign theory and is abstracted from the semantic and pragmatic levels. We shall argue ... that, though the theory does not directly involve biological elements, it is nevertheless quite basic to the study of human communication -- basic but insufficient.

 
Colin Cherry
 

If quantum communication and quantum computation are to flourish, a new information theory will have to be developed.

 
Hans Christian von Baeyer
 

"Information" in most, if not all, of its connotations seems to rest upon the notion of selective power. The Shannon theory regards the information source, in emitting the signals (signs), as exerting a selective power upon the ensemble of messages. In the Carnap-Bar-Hillel semantic theory, the information content of statements relates to the selective power they exert upon ensembles of states. Again, at its pragmatic level, in true communicative situations [...] a source of information has a certain value to a recipient, where "value" may be regarded as a "selective power." Gabor, for example, observes that what people value in a source of information (i.e., what they are prepared to pay for) depends upon its exclusiveness and prediction power; he cites instances of a newspaper editor hoping for a "scoop" and a racegoer receiving information from a tipster. "Exclusiveness" here implies the selecting of that one particular recipient out of the population, while the "prediction" value of information rests upon the power it gives to the recipient to select his future action, out of the whole range of prior uncertainty as to what action to take. Again, signs have the power to select responses in people, such responses depending upon a totality of conditions. Human communication channels consist of individuals in conversation, or in various forms of social intercourse. Each individual and each conversation is unique; different people react to signs in different ways, depending each upon their own past experiences and upon the environment at the time. It is such variations, such differences, which gives rise to the principal problems in the study of human communication. (p. 244-5)

 
Colin Cherry
 

As to sociology and anthropology, it is manifest that the importance of information and communication as mechanisms of organization proceeds beyond the individual into the community. On the other hand, it is completely impossible to understand social communities such as those of ants without a thorough investigation of their means of communication, and we were fortunate enough to have the aid of Dr. Schneirla in this matter. For the similar problems of human organization, we sought help from the anthropologists Drs. Bateson and Margaret Mead; while Dr. Morgenstern of the Institute for Advanced Study was our adviser in the significant field of social organization belong to economic theory. His very important joint book on games with Dr. von Neumann, by the way, represents a most interesting study of social organization from the point of view of methods closely related to, although distinct from, the subject matter of cybernetics. Dr. Lewin and others represented the newer work on the theory of opinion sampling and the practice of opinion making, and Dr. F. C. S. Northrup was interested in assaying the philosophical significance of our work.

 
Norbert Wiener
 

The field of 'information theory' began by using the old hardware paradigm of transportation of data from point to point.

 
Marshall McLuhan
© 2009–2013Quotes Privacy Policy | Contact