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Marshall McLuhan

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The user is the content of any situation, whether its driving a car, or wearing clothes or watching a show. The user is content.

 
Marshall McLuhan

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The user of the electric light -- or a hammer, or a language, or a book -- is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.

 
Marshall McLuhan
 

Change the attitude toward errors. Think of an object's user as attempting to do a task, getting there by imperfect approximations. Don't think of the user as making errors; think of the actions as approximations of what is desired.

 
Donald Norman
 

[On his work appearing on the Internet] It's a conflicted feeling. I'm really a populist, down in the very center of me. I like the power people can accrue for themselves, and I like the idea of user-generated content and taking power from the corporations. The other half of the conflict, though, is that, traditionally speaking, artists are protected from copyright infringement. Fortunately, I don't have to worry about solving this issue. It's someone else's job.

 
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They don't make poles long enough for me want to touch Microsoft products, and I don't want any mass-marketed game-playing device or Windows appliance near my desk or on my network. This is my workbench, dammit, it's not a pretty box to impress people with graphics and sounds. When I work at this system up to 12 hours a day, I'm profoundly uninterested in what user interface a novice user would prefer.

 
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Although the medium is the message, the controls go beyond programming. The restraints are always directed to the “content,” which is always another medium. The content of the press is literary statement, as the content of the book is speech, and the content of the movie is the novel. So the effects of radio are quite independent of its programming.

 
Marshall McLuhan
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