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Jef Raskin

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As far as the customer is concerned, the interface is the product.

 
Jef Raskin

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Once the product's task is known, design the interface first; then implement to the interface design.

 
Jef Raskin
 

Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer...

 
W. Edwards Deming
 

We may win when we lose, if we have done what we can; for by so doing we have made real at least some part of that finished product in whose fabrication we are most concerned: ourselves.

 
Learned Hand
 

The Democrats are very bad at selling their own product. The Republicans are geniuses at it. And I've said it before, a bad product well apologized for is superior in this country to a good product.
The Democrats do have a better product, as bad as they are. Now it's unfortunate that they couldn't have sold what they're selling better and have better policies.

 
Bill Maher
 

‘I knew im, she knew im, e knew im, we all knew im.’ After this paradigm, which impressed his hearers, he paused. ‘E was a customer ere. Not perhaps one of the best customers. Not like Roger Alliwell ere oo drinks whisky to the tune of near one bottle a day, which is good for the ouse and, as far as we can see, does imself no arm. But e was a customer, loyal to the ouse, regular in attendance, and that’s all we ask of any man or woman for that matter. Well, now e’s gone. We’re sorry e’s gone. You’re sorry e’s gone. I’m sorry e’s gone. And we can’t say much more than that. Now the question is: is e gone to a better place? I don’t know the answer to that, nor do you, nor does she. Perhaps e knows,’ said Ted, shrugging towards the vicar, ‘because it’s is job to know. But the rest of us don’t know. Right. But I say this. E done is best for all. Never a ard word come out of that man’s art. Right. Well loved e was and for all is faults we would love im still, if e was still alive. But e’s dead now and we wish im all the best in is new destination. And I can’t say no fairer than that.’

 
Anthony Burgess
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