The basic mission of the rating system is a simple one: to offer to parents some advance information about movies so that parents can decide what movies they want their children to see or not to see. The entire rostrum of the rating program rests on the assumption of responsibility by parents.
Jack Valenti
We count it crucial to make regular soundings to find out how the public perceives the rating program, and to measure the approval and disapproval of what we are doing... The rating system isn't perfect but, in an imperfect world, it seems each year to match the expectations of those whom it is designed to serve — parents of America.
Jack Valenti
I knew that the mix of new social currents, the irresistible force of creators determined to make "their" films and the possible intrusion of government into the movie arena demanded my immediate action. ... My first move was to abolish the old and decaying Hays Production Code. I did that immediately. Then on November 1, 1968, we announced the birth of the new voluntary film rating system of the motion picture industry ... the emergence of the voluntary rating system filled the vacuum provided by my dismantling of the Hays Production Code. The movie industry would no longer "approve or disapprove" the content of a film, but we would now see our primary task as giving advance cautionary warnings to parents so that parents could make the decision about the movie-going of their young children.
Jack Valenti
The responsibility of parents is to raise children who do not need parents.
Bob Keeshan
Earlier generations went to see what was forbidden in life and developed a real excitement about the movies. Today’s rating system keeps kids out of the good ones. I wouldn’t want them to see movies like Natural Born Killers, but my tendency is you’re better off seeing things than not. That glazed indifference kids develop can be worse than over-excitement.
Pauline Kael
My friends are appeased to stay in Odessa for their entire lives. They are appeased to age like their parents, and become parents like their parents. They do not desire anything more than everything they have known.
Jonathan Safran Foer
Valenti, Jack
Valera, Eamon de
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