“It is a mistake,” he said, “to suppose that the public wants the environment protected or their lives saved and that they will be grateful to any idealist who will fight for such ends. What the public wants is their own individual comfort. We know that well enough from our experience in the environmental crisis of the twentieth century.”
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Section 1, Chapter 7 (p. 56; note that the book is set in the year 2100)Isaac Asimov
Asimov, Isaac
Aslaksen, Elias
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