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The great modern heresy in poetry is to confuse the use we make of words in a poem with modalities of speech...For true poetry is never speech but always a song.
--
End Word Collected Poems (1966)

 

Herbert Read

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Poetry is an art form that demands heightened attention and retention. It both invites and rewards more intense involvement than we normally give to other kinds of speech. Poetic technique, therefore, is never esoteric but eminently practical. It serves at least two purposes. First, it announces that a poem differs from other kinds of speech, that it requires the audience's special attention. A poem begins by attracting our attention through its sound, shape, typography, syntax, texture, or tone. Second, the technique maintains the audience's involvement. All poetic form is a way of keeping the audience's attention beyond what ordinary language requires. Meter, for example, creates a gentle trance state in the auditor. Since poetry is more intense, condensed, and expressive than ordinary language, it needs these techniques to carry the burden of its message.

 

Dana Gioia

 

Truly fine poetry must be read aloud. A good poem does not allow itself to be read in a low voice or silently. If we can read it silently, it is not a valid poem: a poem demands pronunciation. Poetry always remembers that it was an oral art before it was a written art. It remembers that it was first song.

 

Jorge Luis Borges

 

Poems should be memorized, recited, and performed. The sheer joy of the art must be emphasized. The pleasure of performance is what first attracts children to poetry, the sensual excitement of speaking and hearing the words of the poem. Performance was also the teaching technique that kept poetry vital for centuries. Maybe it also holds the key to poetry's future.

 

Dana Gioia

 

Each speech having its own character, the poetry it engenders will be peculiar to that speech also in its own intrinsic form. The effect is beauty, what in a single object resolves our complex feelings of propriety.

 

William Carlos Williams

 

I am here to speak on freedom of speech. It is a great topic, and I am going to make my speech as free as possible. But you know that this cannot be done, for when anyone announces that he is going to speak his mind freely, everyone is frightened. This shows that there is no such thing as true freedom of speech. No one can afford to let his neighbors know what he is thinking about them. Society can exist only on the basis that there is some amount of polished lying and that no one says exactly what he thinks.

 

Lin Yutang