Wednesday, July 17, 2019 Text is available under the CC BY-SA 3.0 licence.

Donald Norman

« All quotes from this author

In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.
Ch. 7, p. 216

Donald Norman

» Donald Norman - all quotes »

Tags: Donald Norman Quotes, Authors starting by N

Similar quotes


Marketing is called a hard skill, accountancy a hard skill.....that’s, if I may use this phrase, bullshit! The soft skills are marketing etc – they’ve got it backwards.

Tony Buzan

Companies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do.

Johannes Grenzfurthner

Usability is not often thought of as a criterion during the purchasing process. Moreover, unless you actually test a number of units in a realistic environment doing typical tasks, you are not likely to notice the ease or difficulty of use. [...] Do it right there in the store. Do not be afraid to make mistakes or ask stupid questions. Remember, any problems you have are probably the design's fault, not yours.

Donald Norman

The criterion which we use to test the genuineness of apparent statements of fact is the criterion of verifiability. We say that a sentence is factually significant to any given person, if, and only if, he knows how to verify the proposition which it purports to express — that is, if he knows what observations would lead him, under certain conditions, to accept the proposition as being true, or reject it as being false.

Alfred Jules Ayer

The technological landscape of the present day has enfranchised its own electorates — the inhabitants of the marketing zones in the consumer society, television audiences and news magazine readerships, who vote with money at the cash counter rather than with ballot paper at the polling boot. These huge and passive electorates are wide open to any opportunist using the psychological weaponry of fear and anxiety, elements that are carefully blanched out of the world of domestic products and consumer software.

J. G. Ballard
© 2009–2013Quotes Privacy Policy | Contact