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Donald Norman

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The principle of visibility is violated over and over again in everyday things. In numerous designs crucial parts are carefully hidden away. Handles on cabinets distract from some design aesthetics, and so they are deliberately made invisible or left out. The cracks that signify the existence of a door can also distract from the pure lines of the design, so these significant cues are also minimized or eliminated. The result can be a smooth expanse of gleaming material, with no sign of doors or drawers, let alone of how those doors and drawers might be operated.
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Ch. 4, p. 100

 
Donald Norman

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Moyers: Do you ever have the sense of... being helped by hidden hands?
Campbell: All the time. It is miraculous. I even have a superstition that has grown on me as a result of invisible hands coming all the time — namely, that if you do follow your bliss you put yourself on a kind of track that has been there all the while, waiting for you, and the life that you ought to be living is the one you are living. When you can see that, you begin to meet people who are in your field of bliss, and they open doors to you. I say, follow your bliss and don't be afraid, and doors will open where you didn't know they were going to be.

 
Joseph Campbell
 

All experiments in psychology are not of this [cargo cult] type, however. For example there have been many experiments running rats through all kinds of mazes, and so on — with little clear result. But in 1937 a man named Young did a very interesting one. He had a long corridor with doors all along one side where the rats came in, and doors along the other side where the food was. He wanted to see if he could train rats to go to the third door down from wherever he started them off. No. The rats went immediately to the door where the food had been the time before.
The question was, how did the rats know, because the corridor was so beautifully built and so uniform, that this was the same door as before? Obviously there was something about the door that was different from the other doors. So he painted the doors very carefully, arranging the textures on the faces of the doors exactly the same. Still the rats could tell. Then he thought maybe they were smelling the food, so he used chemicals to change the smell after each run. Still the rats could tell. Then he realized the rats might be able to tell by seeing the lights and the arrangement in the laboratory like any commonsense person. So he covered the corridor, and still the rats could tell.
He finally found that they could tell by the way the floor sounded when they ran over it. And he could only fix that by putting his corridor in sand. So he covered one after another of all possible clues and finally was able to fool the rats so that they had to learn to go to the third door. If he relaxed any of his conditions, the rats could tell.
Now, from a scientific standpoint, that is an A-number-one experiment. That is the experiment that makes rat-running experiments sensible, because it uncovers the clues that the rat is really using — not what you think it's using. And that is the experiment that tells exactly what conditions you have to use in order to be careful and control everything in an experiment with rat-running.
I looked into the subsequent history of this research. The next experiment, and the one after that, never referred to Mr. Young. They never used any of his criteria of putting the corridor on sand, or of being very careful. They just went right on running rats in the same old way, and paid no attention to the great discoveries of Mr. Young, and his papers are not referred to, because he didn't discover anything about rats. In fact, he discovered all the things you have to do to discover something about rats. But not paying attention to experiments like that is a characteristic of cargo cult science.

 
Richard Feynman
 

The result of [the] cumulative efforts to investigate the cell—to investigate life at the molecular level—is a loud, clear, piercing cry of ‘design!’ The result is so unambiguous and so significant that it must be ranked as one of the greatest achievements in the history of science. The discovery rivals those of Newton and Einstein, Lavoisier and Schrödinger, Pasteur, and Darwin. The observation of the intelligent design of life is as momentous as the observation that the earth goes around the sun.

 
Michael Behe
 

Systems with unknown behavioral properties require the implementation of iterations which are intrinsic to the design process but which are normally hidden from view. Certainly when a solution to a well-understood problem is synthesized, weak designs are mentally rejected by a competent designer in a matter of moments. On larger or more complicated efforts, alternative designs must be explicitly and iteratively implemented. The designers perhaps out of vanity, often are at pains to hide the many versions which were abandoned and if absolute failure occurs, of course one hears nothing. Thus the topic of design iteration is rarely discussed. Perhaps we should not be surprised to see this phenomenon with software, for it is a rare author indeed who publicizes the amount of editing or the number of drafts he took to produce a manuscript.

 
Fernando J. Corby Corbato
 

My life appeared to me as unnatural, uncertain and incredible as the design on the pencase I am using at this moment. It seems that a painter who has been possessed, perhaps a perfectionist, has painted the cover of this pencase. Often, when I look at this design, it seems familiar; perhaps it is because of this design that I write or perhaps this design makes me write.

 
Sadegh Hedayat
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