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Dale Carnegie

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I often went fishing up in Maine during the summer. Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: "Wouldn't you like to have that?"
Why not use the same common sense when fishing for people?
--
How to Win Friends and Influence People (1936), ch. 3.

 
Dale Carnegie

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