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There are some simple maxims [...] which I think might be commanded to writers of expository prose. First: never use a long word if a short word will do. Second: if you want to make a statement with a great many qualifications, put some of the qualifications in separate sentences. Third: do not let the beginning of your sentence lead the reader to an expectation which is contradicted by the end.
--
"How I Write", The Writer, September 1954

 

Bertrand Russell

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I venture to claim two qualifications for the great office which I hold, which to my mind, without making invidious distinctions, is one of the most important that can be held by any Englishman; and those qualifications are that in the first place I believe in the British Empire, and in the second place I believe in the British race. I believe that the British race is the greatest of the governing races that the world has ever seen.

 

Joseph Chamberlain

 

"Prefer the familiar word to the far-fetched. Prefer the concrete word to the abstract. Prefer the single word to the circumlocution. Prefer the short word to the long. Prefer the Saxon word to the Romance." ... What excellent advice it is, and how it was beaten into my generation of schoolboys... But one may tire of even the best advice, as one may tire of writing according to these precepts. Would we wish to be without the heraldic splendour and torchlight processions that are the sentences of Sir Thomas Browne? Would we wish to sacrifice the orotund, Latinate pronouncements of Samuel Johnson? Would we wish that Dickens had written in the style recommended by the brothers Fowler, who framed the rules I have quoted; what would then have happened to Seth Pecksniff, Wilkins Micawber, and Sairey Gamp, I ask you?

 

Robertson Davies

 

Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. Never use a long word where a short one will do. If it is possible to cut a word out, always cut it out. Never use the passive voice where you can use the active. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent. Break any of these rules sooner than say anything outright barbarous.

 

George Orwell

 

I try to write every day. I used to try to write four times a day, minimum of three sentences each time. It doesn't sound like much but it's kinda like the hare and the tortoise. If you try that several times a day you're going to do more than three sentences, one of them is going to catch on. You're going to say "Oh boy!" and then you just write. You fill up the page and the next page. But you have a certain minimum so that at the end of the day, you can say "Hey I wrote four times today, three sentences, a dozen sentences. Each sentence is maybe twenty word long. That's 240 words which is a page of copy, so at least I didn't goof off completely today. I got a page for my efforts and tomorrow it might be easier because I've moved as far as I have".

 

Roger Zelazny

 

In the beginning was the Word. The Word was with God, signified God's Word, the word that was Creation. But over the centuries of human culture the word has taken on other meanings, secular as well as religious. To have the word has come to be synonymous with ultimate authority, with prestige, with awesome, sometimes dangerous persuation, to have Prime Time, a TV talk show, to have the gift of the gab as well as that of speaking in tongues. The word flies through space, it is bounced from satellites, now nearer than it has ever been to the heaven from which it was believed to have come.

 

Nadine Gordimer