A very poor man may be said in some sense to have a demand for a coach and six; he might like to have it; but his demand is not an effectual demand, as the commodity can never be brought to market in order to satisfy it.
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Chapter VII, p. 67Adam Smith
Writing ought either to be the manufacture of stories for which there is a market demand — a business as safe and commendable as making soap or breakfast foods — or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.
Willa Cather
Where there is oppression, it will always be challenged by those of us who will challenge it with greater intensity, you know? So that's why I don't believe that there can ever be peace without justice, you know? The two go together. And there cannot be peace in the world with full-spectrum dominance or, you know, nuclear warfare or any of those things. They won't help, because always there will be people who demand dignity, who demand justice, who demand their rights.
Arundhati Roy
Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them.
Timothy Ferriss
Want and effective demand are not the same thing. If they were, the poorest nations would be the ones to display the most vigorous demand.
Joseph Schumpeter
Under the market system, there is demand for a product if a lot of people want it - but that demand counts for nothing if those people have no money. If they lack money, their demand essentially doesn't exist...This explains why the drug industry is not investing money to develop a cure for a disease known as sleeping sickness, which leaves its victims in a coma. The disease...killed 66,000 people last year and threatens to infect 60 million more - but the only people who are afflicted by it are poverty-stricken Africans with no clout in the marketplace. Interestingly, there is a drug called eflornithine that is effective in lifting victims out of their comas. But drug companies stopped producing eflornithine in 1995 because it was no longer profitable to continue. The drug was still desperately needed, but only by people without money. So, following modern market practices, these people were simply left in a coma.
Linda McQuaig
Smith, Adam
Smith, Alexander
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