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"Psychiatry" and "psychiatrist" are easily redefined to mean "an anti-social enemy of the people". This takes the kill crazy psychiatrist off the preferred list of professions ... The redefinition of words is done by associating different emotions and symbols with the word than were intended...Scientologists are redefining "doctor", "Psychiatry" and "psychology" to mean "undesirable antisocial elements"...The way to redefine a word is to get the new definition repeated as often as possible. Thus it is necessary to redefine medicine, psychiatry and psychology downward and define Dianetics and Scientology upwards. This, so far as words are concerned, is the public opinion battle for belief in your definitions, and not those of the opposition. A consistent, repeated effort is the key to any success with this technique of propaganda.
--
"Propaganda by Redefinition of Words" (5 October 1971)

 

L. Ron Hubbard

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He said "I'll punch your head!" I said "Whose?" He said "Yours!"
I said "Mine?" He said "Yes!" I said "Oh?"
He said "Want a fight?" I said "Who?" He said "You!"
I said "Me?" He said "Yes!" I said "No!"
So we then came to words, he said "You're a cad!"
I said "Cad?" He said "Yes!" I said "Who?"
He said "Who?" I said "Yes." He said "You!" I said "Oh!"
So of course then I knew.

 

Robb Wilton

 

[About going upstairs to "kill his son."] So I say, "Your mother sent me up here to kill you." He says, "Uh-huh." So I looked at him. And I noticed that from here...[points to one side of his head and circles around to the other side] all the way around to here...there was no hair! I said, "Son?" Called him "son". "What happened to your hair?" He said, "I don't know." I said, "Son, take your hand and put it on top of your head and tell me what you feel." He said, "There's no hair." I said, "Right! Now, tell Dad what happened to your hair." He said, "I don't know." I said, "Son, was your head with you all day today?" He said, "Uh-huh." I said, "Was this the hairstyle you wanted?!" He said, "Uh-huh." I said, "A reverse MOHAWK?!!" He said, "Uh-huh." I said, "Did you cut your hair off?" He said, "Uh-huh." I said, "Well, why didn't you tell me that?" He said, "I don't know!" I said, "Is this the hair style you wanted?!" He said "Uh-huh!" I said, "A REVERSED mohawk?!" So I went back downstairs, and my wife said "DID YOU KILL HIM?!" I said "No!" She said, "Why?" I said "I don't know!!!"

 

Bill Cosby

 

On the bus going home I heard a most fascinating conversation between an old man and woman. "What a thing, though," the old woman said. "You'd hardly credit it." "She's always made a fuss of the whole family, but never me," the old man said. "Does she have a fire when the young people go to see her?" "Fire?" "She won't get people seeing her without warmth." "I know why she's doing it. Don't think I don't," the old man said. "My sister she said to me, 'I wish I had your easy life.' Now that upset me. I was upset by the way she phrased herself. 'Don't talk to me like that,' I said. 'I've only got to get on the phone and ring a certain number,' I said, 'to have you stopped.'" "Yes," the old woman said, "And you can, can't you?" "Were they always the same?" she said. "When you was a child? Can you throw yourself back? How was they years ago?" "The same," the old man said. "Wicked, isn't it?" the old woman said. "Take care, now" she said, as the old man left her. He didn't say a word but got off the bus looking disgruntled.

 

Joe Orton

 

A word says more than a thousand images. Exercises for the visually inclined: illustrate "appreciation", "humor", "software", "education", "inalienable rights", "elegance", "fact".

 

Erik Naggum

 

The Pythagoreans called the monad "intellect" because they thought that intellect was akin to the One; for among the virtues, they likened the monad to moral wisdom; for what is correct is one. And they called it "being," "cause of truth," "simple," "paradigm," "order," "concord," "what is equal among the greater and the lesser," "the mean between intensity and slackness," "moderation in plurality," "the instant now in time," and moreover they call it "ship," "chariot," "friend," "life," "happiness."

 

Iamblichus of Chalcis