It is a bit unsettling, at first, to think of Apple as a control freak, because it is completely at odds with their corporate image. Weren't these the guys who aired the famous Super Bowl ads showing suited, blindfolded executives marching like lemmings off a cliff? Isn't this the company that even now runs ads picturing the Dalai Lama (except in Hong Kong) and Einstein and other offbeat rebels?
It is indeed the same company, and the fact that they have been able to plant this image of themselves as creative and rebellious free-thinkers in the minds of so many intelligent and media-hardened skeptics really gives one pause. It is testimony to the insidious power of expensive slick ad campaigns and, perhaps, to a certain amount of wishful thinking in the minds of people who fall for them. It also raises the question of why Microsoft is so bad at PR, when the history of Apple demonstrates that, by writing large checks to good ad agencies, you can plant a corporate image in the minds of intelligent people that is completely at odds with reality.
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"Class Struggle on the Desktop"Neal Stephenson
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The life expectancy in Hong Kong is among the highest in the world ... you can come to only one conclusion: we have the most environmentally friendly place for people, for executives, for Hong Kong people to live
Donald Tsang
We know that under the image revealed there is another which is truer to reality and under this image still another and yet again still another under this last one, right down to the true image of that reality, absolute, mysterious, which no one will ever see or perhaps right down to the decomposition of any image, of any reality.
Michelangelo Antonioni
People who get higher pay are more willing to relocate--especially to undesirable locations at the company's behest... A corporate secretary may change companies in the same town; a corporate executive is more likely to change towns with the same company. A talented corporate secretary sees an invitation to relocate as an invitation; a future corporate executive sees an invitation to relocate as an opportunity--and an obligation.
Warren Farrell
We must admit with humility that, while number is purely a product of our minds, space has a reality outside our minds, so that we cannot completely prescribe its properties a priori.
Carl Friedrich Gauss
I said before, the most beautiful and most profound religious emotion that we can experience is the sensation of the mystical. And this mysticality is the power of all true science. If there is any such concept as a God, it is a subtle spirit, not an image of a man that so many have fixed in their minds. In essence, my religion consists of a humble admiration for this illimitable superior spirit that reveals itself in the slight details that we are able to perceive with our frail and feeble minds.
Albert Einstein
Stephenson, Neal
Sterling, Bruce
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