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Joseph Goebbels

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But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.
--
Actually from "War Propaganda", in volume 1, chapter 6 of Mein Kampf (1925), by Adolf Hitler

 
Joseph Goebbels

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