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To attract people, to win over people to that which I have realized as being true, that is called propaganda. In the beginning there is the understanding, this understanding uses propaganda as a tool to find those men, that shall turn understanding into politics. Success is the important thing. Propaganda is not a matter for average minds, but rather a matter for practitioners. It is not supposed to be lovely or theoretically correct. I do not care if I give wonderful, aesthetically elegant speeches, or speak so that women cry. The point of a political speech is to persuade people of what we think right. I speak differently in the provinces than I do in Berlin, and when I speak in Bayreuth, I say different things than I say in the Pharus Hall. That is a matter of practice, not of theory. We do not want to be a movement of a few straw brains, but rather a movement that can conquer the broad masses. Propaganda should be popular, not intellectually pleasing. It is not the task of propaganda to discover intellectual truths. Those are found in other circumstances, I find them when thinking at my desk, but not in the meeting hall.
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Speech by Joseph Goebbels on 9 January 1928 to an audience of party members at the "Hochschule für Politik", a series of training talks for Nazi party members in Berlin
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As quoted in "Erkenntnis und Propaganda," Signale der neuen Zeit. 25 ausgewählte Reden von Dr. Joseph Goebbels (Munich: Zentralverlag der NSDAP., 1934), pp. 28-52
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The Pharus Hall was a meeting hall the Nazis often used in Berlin.

 

Joseph Goebbels

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What I would like to emanate from the darkness of this tragedy is one spark of life. I mean, the realization that crime does not begin when you murder people. Crime begins with propaganda, even if such propaganda is for a good cause. The moment propaganda turns against another nation or against any human being, evil starts. Whereas the Germans started propaganda toward the end of this tragedy, you Allies stand at the beginning of the tragedy.

 

Hans Fritzsche

 

Israel is an embattled country. They rely very heavily on U.S. support. So they have developed a very sophisticated system of propaganda. They don't call it propaganda. They call it hasbarah. It is the only country I know of in the world that refers to propaganda as explanation. The Ministry of Propaganda is the Ministry of Explanation. The idea being that our position on everything is so obviously correct that if we only explain it to people, they will see that it is right.

 

Noam Chomsky

 

Jacques Ellul observes in Propaganda: When dialogue begins, propaganda ends. His theme, that propaganda is not this or that ideology but rather the action and coexistence of all media at once, explains why propaganda is environmental and invisible. The total life of any culture tends to be "propaganda", for this reason. It blankets perception and supresses awareness, making the counter environments created by the artist indispensable to survival and freedom.

 

Marshall McLuhan

 

All art is propaganda. It is universally and inescapably propaganda; sometimes unconsciously, but often deliberately, propaganda.

 

Upton Sinclair

 

The reason propaganda works is that most people are too involved or too stupid to recognize it as propaganda. People claim to understand the bias and filter it out, but that's absurd. Of course they don't.

 

Ann Coulter