People don't want to buy a quarter-inch drill, they want a quarter-inch hole.
--
Dick Martin (2009). Secrets of the marketing masters: what the best marketers doand why it works. Amacom. p. 74. ISBN 978-0-8144-0943-5. ; Clayton M. Christensen, Michael E. Raynor (2003). The innovator's solution: creating and sustaining successful growth. Harvard Business School Publishing Corporation. p. 99. ISBN 1-57851-852-0.Theodore Levitt
» Theodore Levitt - all quotes »
Under a tyranny, most friends are a liability. One quarter of them turn "reasonable" and become your enemies, one quarter are afraid to speak, and one quarter are killed and you die with them. But the blessed final quarter keep you alive.
Sinclair Lewis
Why is the human skull as dense as it is? Nowadays we can send a message around the world in one-seventh of a second, but it takes years to drive an idea through a quarter-inch of human skull.
Charles Kettering
I was a French Quarter rat from the moment I could get on a bus by myself and go to the French Quarter. I played music most of my early life and it just seemed that to entertain people was a really good thing to do.
John Larroquette
"Not an inch of the land belongs to you, but every inch could easily imprison you."
Ai Weiwei
...When he was on the eve of departure for one of his great expeditions the coachmaker said to him, "The carriage shall be at the door punctually at six o clock"; "A quarter before," said Nelson. "I have always been a quarter of an hour before my time and it has made a man of me."
Horatio Nelson
Levitt, Theodore
Levski, Vasil
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