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Many a small thing has been made large by the right kind of advertising.
--
Ch. 22.

 

Samuel Langhorne Clemens (Mark Twain)

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In that year [Einstein] had roughly equal numbers of large and small cats. Therefore, quite logically, he cut two holes in each door: a large one for the large cats, and a small one for the small cats. It made perfect sense. ... A hole should have a meaningful existence, and the small cats might be offended if a personalized nothing was not prepared for them.

 

Joao Magueijo

 

I cannot see the war as historians see it. Those clever fellows study all the facts and they see the war as a large thing, one of the biggest events in the legend of the man, something general, involving multitudes. I see it as a large thing too, only I break it into small units of one man at a time, and see it as a large and monstrous thing for each man involved. I see the war as death in one form or another for men dressed as soldiers, and all the men who survived the war, including myself, I see as men who died with their brothers, dressed as soldiers. There is no such thing as a soldier. I see death as a private event, the destruction of the universe in the brain and in the senses of one man, and I cannot see any man's death as a contributing factor in the success or failure of a military campaign.

 

William Saroyan

 

Liberals placed an unreasonable amount of faith in large institutions: unions, foundations, big government, large corporations, and universities. These institutions are based on principles that are antithetical to democracy. They are not democratic, they are hierarchical: Someone is at the top and everybody else is at the bottom. Their policies are not made democratically, they are made at the top. These institutions are also not egalitarian. They operate by administrative discretion and authority, not the rule of law: There is no legislature, no group lawmaking body.
The individual in the large organization does not have the kind of constitutional rights that an individual in the society at large has. There are no protections of autonomy and free speech. Employees can be fired for many reasons. We need to constitutionalize large organizations to protect the people within them, to ensure that they can be politically outspoken.

 

Charles A. Reich

 

Give advertising time. That is the thing that it needs most. The advertising agency is the most precious infant among the professions. Is it fair to expect perfection in a profession that counts only a single generation to its credit? We are learning. I see no reason why advertising agencies, too, should not outlive their founders and the successors of their founders, growing wiser with each generation and gathering a priceless possession of recorded experience.

 

Bruce Fairchild Barton