Hundreds of other cult leaders have gathered far more followers than Jones by promising new psychological and spiritual utopias. They have succeeded by combining various ages-old psychological and social persuasion techniques in an atmosphere os Madison Avenue soft-sell approaches. Because most of the followers have been youthful or poor, little attention and credence has been given to reports from ex-members, families and friends who report the effects of the techniques of manipulation used by the groups.
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Margaret Singer, Ph.D., The "Not Me" Myth: Orwell and the Mind, January 19, 1996 - Vol.2, no.2, ISSN 1523-1712, Idea JournalMargaret Singer
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