The great art in writing advertisements is the finding out a proper method to catch the reader's eye; without which a good thing may pass over unobserved, or be lost among commissions of bankrupt.
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No. 224.Joseph Addison
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You will have seen that my brother died suddenly in Marseilles. I inherit from him a title, but not a penny of money, as he was bankrupt. A title is a great nuisance to me, and I am at a loss what to do, but at any rate I do not wish it employed in connection with any of my literary work. There is, so far as I know, only one method of getting rid of it, which is to be attainted of high treason, and this would involve my head being cut off on Tower Hill. This method seems to me perhaps somewhat extreme...
Bertrand Russell
Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.
Joseph Addison
In these pages, I continue the struggle to which my whole life is devoted. Describing, I also characterize and evaluate; narrating, I also defend myself, and more often attack. It seems to me that this is the only method of making an autobiography objective in a higher sense, that is, of making it the most adequate expression of personality, conditions, and epoch.
Objectivity is not the pretended indifference with which confirmed hypocrisy, in speaking of friends and enemies, suggests indirectly to the reader what it finds inconvenient to state directly. Objectivity of this sort is nothing but a conventional trick. I do not need it. Since I have submitted to the necessity of writing about myself — nobody has as yet succeeded in writing an autobiography without writing about himself — I can have no reason to hide my sympathies or antipathies, my loves or my hates.Leon Trotsky
No, life ends and no, there is nothing elsewhere, and no question now of ever finding again that white speck lost in whiteness, to see if they still lie still in the stress of that storm, or of a worse storm, or in the black dark for good, or the great whiteness unchanging, and if not what they are doing.
Samuel Beckett
Don’t change the white man’s mind—you can’t change his mind, and that whole thing about appealing to the moral conscience of America—America’s conscience is bankrupt. She lost all conscience a long time ago. Uncle Sam has no conscience. They don’t know what morals are. They don’t try and eliminate an evil because it’s evil, or because it’s illegal, or because it’s immoral; they eliminate it only when it threatens their existence. So you’re wasting your time appealing to the moral conscience of a bankrupt man like Uncle Sam. If he had a conscience, he’d straighten this thing out with no more pressure being put upon him. So it is not necessary to change the white man’s mind.
Malcolm X
Addison, Joseph
Addleshaw, Percy
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