Being superficially different is the goal of so many of the products we see . . . rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
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In The Globe and Mail newspaper (January 2007)Jonathan Ive
A man who applies his labour to the investing of objects with value by the creation of utility of some sort, can not expect such a value to be appreciated and paid for, unless where other men have the means of purchasing it. Now, of what do these means consist? Of other values of other products, likewise the fruits of industry, capital, and land. Which leads us to a conclusion that may at first appear paradoxical, namely, that it is production which opens a demand for products.
Jean-Baptiste Say
It is also very important to observe, that menial servants are absolutely necessary to make the resources of the higher and middle classes of society efficient in the demand for material products.
Thomas Malthus
We, the people, still believe that every citizen deserves a basic measure of security and dignity. We must make the hard choices to reduce the cost of health care and the size of our deficit. But we reject the belief that America must choose between caring for the generation that built this country and investing in the generation that will build its future. For we remember the lessons of our past, when twilight years were spent in poverty and parents of a child with a disability had nowhere to turn.
Barack Obama
The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.
Jonathan Ive
Racism should be viewed as an intervening variable. You give me a set of conditions and I can produce racism in any society. You give me a different set of conditions and I can reduce racism. You give me a situation where there are a sufficient number of social resources so people don't have to compete for those resources, and I will show you a society where racism is held in check. If we could create the conditions that make racism difficult, or discourage it, then there would be less stress and less need for affirmative action programs. One of those conditions would be an economic policy that would create tight labor markets over long periods of time. Now does that mean that affirmative action is here only temporarily? I think the ultimate goal should be to remove it.
William Julius Wilson
Ive, Jonathan
Iverson, Allen
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