The more I learnt about this cheeky – almost rebellious – company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
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On how he felt when he used a Mac for the first time at college, in an interview at the Design Museum (2003)Jonathan Ive
Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.
Steve Jobs
It is a bit unsettling, at first, to think of Apple as a control freak, because it is completely at odds with their corporate image. Weren't these the guys who aired the famous Super Bowl ads showing suited, blindfolded executives marching like lemmings off a cliff? Isn't this the company that even now runs ads picturing the Dalai Lama (except in Hong Kong) and Einstein and other offbeat rebels?
It is indeed the same company, and the fact that they have been able to plant this image of themselves as creative and rebellious free-thinkers in the minds of so many intelligent and media-hardened skeptics really gives one pause. It is testimony to the insidious power of expensive slick ad campaigns and, perhaps, to a certain amount of wishful thinking in the minds of people who fall for them. It also raises the question of why Microsoft is so bad at PR, when the history of Apple demonstrates that, by writing large checks to good ad agencies, you can plant a corporate image in the minds of intelligent people that is completely at odds with reality.Neal Stephenson
My son's a painter. All through school his teachers tell him he's a genius. I tell him to paint me an apple that looks like and apple before he paints me one that doesn't. Go where you can go, but start from someplace recognizable. Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.
Charles Mingus
I just don't think religion should be a money making organization. There is never a need to send churches or cults money for any reason. If you want to feel good about yourself or make your God happy, give your money directly to a charity or a homeless person. But once again this is my opinion, and I don't want to be in a position of also dictating.
John Roecker
John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place — which was making great computers for people to use.
Steve Jobs
Ive, Jonathan
Iverson, Allen
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