I shall be most grateful to the gods if I am not disappointed in the opinion which I have of you. For, while we find that the great majority of other men seek the society of those friends who join them in their follies and not of those to admonish them, just as they prefer the most pleasant to the most wholesome, you, I think, are minded otherwise as I judge from the industry you display in your general education. For when one sets for himself the highest standard of conduct, it is probable that in his relation to others he will approve only of those who exhort him to virtue. But most of all you would be spurred on to strive for noble deeds if you should realize that it is from them most of all that we also derive pleasure in the true sense. For while the result of indolence and love of surfeit is that pain follows on the heels of pleasure, on the other hand, devoted toil in the pursuit of virtue, and self-control in the ordering of one's life always yield delights that are pure and more abiding. In the former case we experience pain following upon pleasure, in the latter we enjoy pleasure after pain.
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Verses 45-46Isocrates
[W]hen we examine the acts of an individual, we shall find them compulsory. He is compelled to do them and has no freedom of choice. In a sense, he is like a stew cooking on a stove; it has no choice but to cook. And it must cook because Providence has harnessed life with two chains: pleasure and pain (...) there is no difference here between man and animal. And if that is the case, there is no free choice whatsoever, but a pulling force, drawing them toward any bypassing pleasure and rejecting them from painful circumstances. And Providence leads them to every place it chooses by means of these two forces [i.e. pleasure and pain], without asking their opinion in the matter.
Yehuda Ashlag
After these matters we ought perhaps next to discuss pleasure. For it is thought to be most intimately connected with our human nature, which is the reason why in educating the young we steer them by the rudders of pleasure and pain; it is thought, too, that to enjoy the things we ought and to hate the things we ought has the greatest bearing on virtue of character. For these things extend right through life, with a weight and power of their own in respect both to virtue and to the happy life, since men choose what is pleasant and avoid what is painful; and such things, it will be thought, we should least of all omit to discuss, especially since they admit of much dispute.
Aristotle
Fear is always in relation to something; it does not exist by itself. There is fear of what happened yesterday in relation to the possibility of its repetition tomorrow; there is always a fixed point from which relationship takes place. How does fear come into this? I had pain yesterday; there is the memory of it and I do not want it again tomorrow. Thinking about the pain of yesterday, thinking which involves the memory of yesterday’s pain, projects the fear of having pain again tomorrow. So it is thought that brings about fear. Thought breeds fear; thought also cultivates pleasure. To understand fear you must also understand pleasure — they are interrelated; without understanding one you cannot understand the other. This means that one cannot say ‘I must only have pleasure and no fear’; fear is the other side of the coin which is called pleasure. Thinking with the images of yesterday’s pleasure, thought imagines that you may not have that pleasure tomorrow; so thought engenders fear. Thought tries to sustain pleasure and thereby nourishes fear. Thought has separated itself as the analyzer and the thing to be analyzed; they are both parts of thought playing tricks upon itself. In doing all this it is refusing to examine the unconscious fears; it brings in time as a means of escaping fear and yet at the same time sustains fear.
Jiddu Krishnamurti
A person who feels pleasure in producing pain in someone else in a sexual relationship is also capable of enjoying as pleasure any pain which he may himself derive from sexual relations. A sadist is always at the same time a masochist.
Sigmund Freud
The theory which follows is entirely based on a calculus of pleasure and pain; and the object of economics is to maximize happiness by purchasing pleasure, as it were, at the lowest cost of pain.
William Stanley Jevons
Isocrates
Isou, Isidore
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