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Ted Koppel

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This is an industry, it's a business. We exist to make money. We exist to put commercials on the air. The programming that is put on between those commercials is simply the bait we put in the mousetrap.

 
Ted Koppel

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My own home, we do it in our on home. I know about that. Anybody that has a VCR, talk to them, and I ask you to use your own commonsense... If you had the power to sit on a playback of a recording and you could wipe out the commercials or not wipe out the commercials, what would you do? ... We all do it.
But when you do it, you strip away the reason for free television. ... As far as I am concerned, I am going to continue taping because the plaintiffs have said they aren't going to do anything to me. I am not committing any crime. They know that.

 
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Most sermons sound to me like commercials — but I can't make out whether God is the Sponsor or the Product.

 
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To be alive is to feel the joy of being./ In spite of the sorrows and joys of life/ The primary joy is that of being./ That of my existence. / That I exist is the most fundamental experience is joy for me!/ I, who do not deserve to, really exist./ I, who need not, do exist!/ I, who may not, do exist.

 
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There is an insistent tendency among serious social scientists to think of any institution which features rhymed and singing commercials, intense and lachrymose voices urging highly improbable enjoyment, caricatures of the human esophagus in normal and impaired operation, and which hints implausibly at opportunities for antiseptic seduction as inherently trivial. This is a great mistake. The industrial system is profoundly dependent on commercial television and could not exist in its present form without it.

 
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If you switch on television it's just ridiculous and its destructive. It kills us. And talk shows will kill us. They kill our language. So we have to declare holy war against what we see every single day on television. Commercials and – I think there should be real war against commercials, real war against talk shows, real war against "Bonanza" and "Rawhide", or all these things.

 
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