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Consumerism has created a culture that values style over substance, image over reality, and perception over performance.

 

Skye Jethani

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Man today can do more than the culture heros and half-gods; he has solved many insoluble problems. But he has also betrayed the hope and destroyed the truth which were preserved in the sublimations of higher culture. To be sure, the higher culture was always in contradiction with social reality, and only a privileged minority enjoyed its blessings and represented its ideals. The two antagonistic spheres of society have always coexisted; the higher culture has always been accommodating, while the reality was rarely disturbed by its ideals and its truth. Today's novel feature is the flattening out of the antagonism between culture and social reality through the obliteration of the oppositional, alien, and transcendent elements in the higher culture by virtue of which it constituted another dimension of reality. This liquidation of two-dimensional culture takes place not through the denial and rejection of the “cultural values,” but through their wholesale incorporation into the established order, through their reproduction and display on a massive scale.

 

Herbert Marcuse

 

We know that under the image revealed there is another which is truer to reality and under this image still another and yet again still another under this last one, right down to the true image of that reality, absolute, mysterious, which no one will ever see or perhaps right down to the decomposition of any image, of any reality.

 

Michelangelo Antonioni

 

He maintains that culture shows itself above all else in a unity of artistic style running through every expression of a nation's life. On the other hand, the fact of having learnt much and knowing much is, as he points out, neither a necessary means to culture nor a sign of culture; it accords remarkably well with barbarism, that is to say, with want of style or a motley hotchpotch of styles.

 

Georg Brandes

 

Every culture, or subculture, is defined by a set of common values, that is, generally agreed upon preferences. Without a core of common values a culture cannot exist, and we classify society into cultures and subcultures precisely because it is possible to identify groups who have common values.

 

Kenneth Boulding

 

"Language is not an image of reality", assures Mr. Rorty, a pragmatist and anti-Platonic philosopher. Should we interpret this sentence in the sense Mr. Rorty calls 'Platonic', that is, as a denial of an attribute to one substance? It would be contradictory: a language that is not an image of reality cannot give us a real image of its relations with reality. Therefore, the sentence must be interpreted pragmatically: it does not affirm anything about language, but only indicates the intention to use it in a certain way. The main thesis of Mr. Rorty's thought is a declaration of intentions. The sentence "language is not an image of reality" rigorously means this and nothing else: "I, Richard Rorty, am firmly decided to not use language as an image of reality." It is the sort of unanswerable argument: an expression of someone's will cannot be logically refuted. Therefore, there is nothing to debate: keeping the limits of decency and law, Mr. Rorty can use language as he may wish. The problem appears when he begins to try to make us use language exactly like him. He states that language is not a representation of reality, but rather a set of tools invented by man in order to accomplish his desires. But this is a false alternative. A man may well desire to use this tool to represent reality. It seems that Plato desired precisely this. But Mr. Rorty denies that men have other desires than seeking pleasure and avoiding pain. That some declare to desire something else must be very painful to him, for, on the contrary, there would be no pragmatically valid explanation for the effort he puts in changing the conversation. Given the impossibility to deny that these people exist, the pragmatist will perhaps say that those who look for representing reality are moved by the desire to avoid pain as much as those who prefer to create fantasies; but this objection will have shown precisely that these are not things which exclude each other. The Rortyan alternative is false in its own terms.

 

Richard Rorty