Herbert Marcuse quotes

The methods of logical procedure are very different in ancient and modem logic, but behind all difference is the construction of a universally valid order of thought, neutral with respect to material content. Long before technological man and technological nature emerged as the objects of rational control and calculation, the mind was made susceptible to abstract generalization. Terms which could be organized into a coherent logical system, free from contradiction or with manageable contradiction, were separated from those which could not. Distinction was made between the universal, calculable, “objective” and the particular, incalculable, subjective dimension of thought.

No matter how close and familiar the temple or cathedral were to the people who lived around them, they remained in terrifying or elevating contrast to the daily life of the slave, the peasant, and the artisan—and perhaps even to that of their masters. Whether ritualized or not, art contains the rationality of negation. In its advanced positions, it is the Great Refusal—the protest against that which is. The modes in which man and things are made to appear, to sing and sound and speak, are modes of refuting, breaking, and recreating their factual existence. But these modes of negation pay tribute to the antagonistic society to which they are linked. Separated from the sphere of labor where society reproduces itself and its misery, the world of art which they create remains, with all its truth, a privilege and an illusion. In this form it continues, in spite of all democratization and popularization, through the nineteenth and into the twentieth century. The “high culture” in which this alienation is celebrated has its own rites and its own style. The salon, the concert, opera. theater are designed to create and invoke another dimension of reality. Their attendance requires festive-like preparation; they cut off and transcend everyday experience. Now this essential gap between the arts and the order of the day, kept open in the artistic alienation, is progressively closed by the advancing technological society. And with its closing, the Great Refusal is in turn refused; the “other dimension” is absorbed into the prevailing state of affairs. The works of alienation are themselves incorporated into this society and circulate as part and parcel of the equipment which adorns and psychoanalyzes the prevailing state of affairs.

Our mass media have little difficulty in selling particular interests as those of all sensible men. The political needs of society become individual needs and aspirations, their satisfaction promotes business and the commonweal, and the whole appeals to be the very embodiment of Reason.

The contemporary mathematical and symbolic logic is certainly very different from its classical predecessor, but they share the radical opposition to dialectical logic. In terms of this opposition, the old and the new formal logic express the same mode of thought. it is purged from that “negative” which loomed so large at the origins of logic and of philosophic thought — the experience of the denying, deceptive, falsifying power of the established reality. And with the elimination of this experience, the conceptual effort to sustain the tension between “is” and “ought”, and to subvert the established universe of discourse in the name of its own truth is likewise eliminated from all thought which is to be objective, exact, and scientific. For the scientific subversion of the immediate experience which establishes the truth of science as against that of immediate experience does not develop the concepts which carry in themselves the protest and the refusal. The new scientific truth which they oppose to the accepted one does not contain in itself the judgment that condemns the established reality. ... In contrast, dialectical thought is and remains unscientific to the extent to which it is such judgment.

The range of socially permissible and desirable satisfaction is greatly enlarged, but through this satisfaction, the Pleasure Principle is reduced—deprived of the claims which are irreconcilable with the established society. Pleasure, thus adjusted, generates submission.

A whole dimension of human activity and passivity has been de-eroticized. The environment from which the individual could obtain pleasure—which he could cathect as gratifying almost as an extended zone of the body—has been rigidly reduced. Consequently, the “universe” of libidinous cathexis is likewise reduced. The effect is a localization and contraction of libido, the reduction of erotic to sexual experience and satisfaction.

It is the sphere farthest removed from the concreteness of society which may show most clearly the extent of the conquest of thought by society.

At the classical origins of philosophic thought, the transcending concepts remained committed to the prevailing separation between intellectual and manual labor to the established society of enslavement. ... Those who bore the brunt of the untrue reality and who, therefore, seemed to be most in need of attaining its subversion were not the concern of philosophy. It abstracted from them and continued to abstract from them.

As the great words of freedom and fulfillment are pronounced by campaigning leaders and politicians, on the screens and radios and stages, they turn into meaningless sounds which obtain meaning only in the context of propaganda, business, discipline, and relaxation. This assimilation of the ideal with reality testifies to the extent to which the ideal has been surpassed. It is brought down from the sublimated realm of the soul or the spirit or the inner man, and translated into operational terms and problems. Here are the progressive elements of mass culture. The perversion is indicative of the fact that advanced industrial society is confronted with the possibility of a materialization of ideals. The capabilities of this society are progressively reducing the sublimated realm in which the condition of man was represented, idealized, and indicted. Higher culture becomes part of the material culture. In this transformation, it loses the greater part of its truth.

This language controls by reducing the linguistic forms and symbols of reflection, abstraction, development, contradiction; by substituting images for concepts. It denies or absorbs the transcendent vocabulary; it does not search for but establishes and imposes truth and falsehood.

The way in which a society organizes the life of its members ... is one “project” of realization among others. But once the project has become operative in the basic institutions and relations, it tends to become exclusive and to determine the development of the society as a whole.

This is the pure form of servitude: to exist as an instrument.

If dialectical logic understands contradiction as “necessity” belonging to the very “nature of thought,” ... it does so because contradiction belongs to the very nature of the object of thought, to reality, where Reason is still Unreason, and the irrational still the rational. Conversely, all established reality militates against the logic of contradictions — it favors the modes of thought which sustain the established forms of life and the modes of behavior which reproduce and improve them. The given reality has its own logic and its own truth; the effort to comprehend them as such and to transcend them presupposes a different logic, a contradicting truth. They belong to modes of thought which are non-operational in their very structure; they are alien to scientific as well as common-sense operationalism. ... These modes of thought appear to be a relic of the past, like all non-scientific and non-empirical philosophy. They recede before a more effective theory and practice of Reason.

The world of their [the bourgeois’] predecessors was a backward, pre-technological world, a world with the good conscience of inequality and toil, in which labor was still a fated misfortune; but a world in which man and nature were not yet organized as things and instrumentalities. With its code of forms and manners. with the style and vocabulary of its literature and philosophy. this past culture expressed the rhythm and content of a universe in which valleys and forests, villages and inns, nobles and villains, salons and courts were a part of the experienced reality. In the verse and prose of this pre-technological culture is the rhythm of those who wander or ride in carriages. who have the time and the pleasure to think, contemplate, feel and narrate. It is an outdated and surpassed culture, and only dreams and childlike regressions can recapture it. But this culture is, in some of its decisive elements. also a post-technological one. Its most advanced images and positions seem to survive their absorption into administered comforts and stimuli; they continue to haunt the consciousness with the possibility of their rebirth in the consummation of technical progress. They are the expression of that free and conscious alienation from the established forms of life with which literature and the arts opposed these forms even where they adorned them. In contrast to the Marxian concept, which denotes man's relation to himself and to his work in capitalist society, the artistic alienation is the conscious transcendence of the alienated existence—a “higher level” or mediated alienation. The conflict with the world of progress, the negation of the order of business, the anti-bourgeois elements in bourgeois literature and art are neither due to the aesthetic lowliness of this order nor to romantic reaction—nostalgic consecration of a disappearing stage of civilization. “Romantic” is a term of condescending defamation which is easily applied to disparaging avant-garde positions, just as the term “decadent” far more often denounces the genuinely progressive traits of a dying culture than the real factors of decay. The traditional images of artistic alienation are indeed romantic in as much as they are in aesthetic incompatibility with the developing society. This incompatibility is the token of their truth. What they recall and preserve in memory pertains to the future: images of a gratification that would dissolve the society which suppresses it

Society ... can afford to grant more than before because its interests have become the innermost drives of its citizens.

The scientific abstraction from concreteness, the quantification of qualities which yield exactness as well as universal validity, involve a specific concrete experience of the Lebenswelt—a specific mode of “seeing” the world. And this “seeing,” in spite of its “pure,” disinterested character, is seeing within a purposive, practical context. It is anticipating (Voraussehen) and projecting (Vorhaben). Galilean science is the science of methodical, systematic anticipation and projection. But—and this is decisive—of a specific anticipation and projection—namely, that which experiences, comprehends, and shapes the world) in terms of calculable, predictable relationships among exactly identifiable units. In this project, universal quantifiability is a prerequisite for the domination of nature. Individual, non-quantifiable qualities stand in the way of an organization of men and things in accordance with the measurable power to be extracted from them. But this is a specific, socio-historical project, and the consciousness which undertakes this project is the hidden subject of Galilean science.

Technical progress and more comfortable living permit the systematic inclusion of libidinal components into the realm of commodity production and exchange. But no matter how controlled the mobilization of instinctual energy may be (it sometimes amounts to a scientific management of libido), no matter how much it may serve as a prop for the status quo—it is also gratifying to the managed individuals, just as racing the outboard motor, pushing the power lawn mower, and speeding the automobile are fun.

Bourgeois political economy ... never gets to see man who is its real subject. It disregards the essence of man and his history and is thus in the profoundest sense not a ‘science of people’ but of non-people and of an inhuman world of objects and commodities.

Contemporary industrial society is now characterised more than ever by "the need for stupefying work where it is no longer a real necessity."

The radical empiricist onslaught ... provides the methodological justification for the debunking of the mind by the intellectuals—a positivism which, in its denial of the transcending elements of Reason, forms the academic counterpart of the socially required behavior.