Yquotes.com

 

[Television, radio, and magazines] are so designed as to make thinking seem unnecessary (though this is only an appearance). The packaging of intellectual positions and views is one of the most active enterprises of some of the best minds of our day. The viewer of television, the listener to radio, the reader of magazines, is presented with a whole complex of elements—all the way from ingenious rhetoric to carefully selected data and statistics—to make it easy for him to “make up his own mind” with the minimum of difficulty and effort. But the packaging is often done so effectively that the viewer, listener, or reader does not make up his own mind at all. Instead, he inserts a packaged opinion into his mind, somewhat like inserting a cassette into a cassette player. He then pushes a button and “plays back” the opinion whenever it seems appropriate to do so. He has performed acceptably without having had to think.
--
p. 4

 

Mortimer Adler

» Mortimer Adler - all quotes »

Similar quotes

 

I used to think that television could be potentially the most powerful medium for the dissemination of knowledge that the world has ever known, it could be a very rich and rewarding thing if handled properly and that the problem was in the execution. I've now come, after ten years in the business, five years of which was as a television critic, to taking the very extreme view point. I think television itself is bad.
The idea of television, the act of watching television kills the imagination. It's not like radio, with radio you had to listen, had to make things, you had to build things in your mind. Movies do that. Television is something else again. Television lays it all out there in a very prescribed way and the bare minimum of imagination on the part of the viewer is needed and I really fear for all of us.

 

Harlan Ellison

 

Nobody seriously thinks of television as a viewer's mode of perception...No matter how much he wants people to look at his product, the advertiser doesn't realize that television is [the viewer's] way of looking at him, & not his way of reaching them. (p. 95-6)

 

Northrop Frye

 

I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. [...] And her dad said, "What you doing?" And she stuck her head out from behind the screen and said, "Looking for the mouse."
Here's something four-year-olds know: A screen that ships without a mouse ships broken. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. [...]
We're going to look at every place that a reader or a listener or a viewer or a user has been locked out, has been served up passive or a fixed or a canned experience, and ask ourselves, "If we carve out a little bit of the cognitive surplus and deploy it here, could we make a good thing happen?" And I'm betting the answer is yes.

 

Clay Shirky

 

It's important to remember that the relationship between different media tends to be complementary. When new media arrive they don't necessarily replace or eradicate previous types. Though we should perhaps observe a half second silence for the eight-track. — There that's done. What usually happens is that older media have to shuffle about a bit to make space for the new one and its particular advantages. Radio did not kill books and television did not kill radio or movies — what television did kill was cinema newsreel. TV does it much better because it can deliver it instantly. Who wants last week's news?

 

Douglas Adams

 

You cannot change the conclusion of the brain by torture; nor by social ostracism. But I will tell you what you can do by these, and what you have done. You can make hypocrites by the million. You can make a man say that he has changed his mind; but he remains of the same opinion still. Put fetters all over him; crush his feet in iron boots; stretch him to the last gasp upon the holy rack; burn him, if you please, but his ashes will be of the same opinion still.

 

Robert G. Ingersoll