Sunday, December 22, 2024 Text is available under the CC BY-SA 3.0 licence.

Marvin Bower

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Activating people: ...
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p. 26
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A business of high principle generates greater drive and effectiveness because people know they can do the right thing decisively and with confidence. ...
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A business of high principle attracts high-caliber people more easily, thereby gaining a basic competitive and profit edge. ...
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A business of high principle develops better and more profitable relations with customers, competitors , and the general public, because it can be counted on to do the right thing at all times. By the consistently ethical character of its actions, it builds a favorable image.
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p. 26

 
Marvin Bower

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