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Behavior that is rewarded is repeated. And the reverse.

 

Lois McMaster Bujold

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The trouble with the canons of scientific evidence [...] is that they virtually rule out the description of anything but oft-repeated, oft-observed, stereotypic behavior of a species, and this is just the sort of behavior that reveals no particular intelligence at all - all this behavior can be more or less plausibly explained as the effects of some humdrum combination of "instinct" or tropism and conditioned response. It is the novel bits of behavior, the acts that couldn't plausibly be accounted for in terms of prior conditioning or training or habit, that speak eloquently of intelligence; but if their very novelty and unrepeatability make them anecdotal and hence inadmissible evidence, how can one proceed to develop the cognitive case for the intelligence of one's target species?

 

Daniel C. Dennett

 

If I work hard and am rewarded, then I haven't really gained anything. It has been a trade: I've put in, and I've gotten back. Only if I am rewarded without having done anything have I actually come out ahead. The best way to gain the most is to do nothing.

 

John S. Hall

 

Perception creates behavior. Perception encourages behavior. And because this institution--this artifice--continues to socially reinforce patterns of perception and behavior, if this behavior is destructive, it may not be a bad idea to eliminate or curtail the institution.

 

Derrick Jensen

 

I saw that homely and sweetly was this shewed, and that the age of every man shall be known in Heaven, and shall be rewarded for his willing service and for his time. And specially the age of them that willingly and freely offer their youth unto God, passingly is rewarded and wonderfully is thanked.
For I saw that whene’er what time a man or woman is truly turned to God, — for one day’s service and for his endless will he shall have all these three decrees of bliss. And the more the loving soul seeth this courtesy of God, the liefer he is to serve him all the days of his life.

 

Julian of Norwich

 

Ten years ago, you could have traveled thousands of miles through the United States and never seen a baseball cap turned back to front. Today, the reverse baseball cap is ubiquitous. I do not know what the pattern of geographical spread of the reverse baseball cap precisely was, but epidemiology is certainly among the professions primarily qualified to study it.

 

Richard Dawkins