Can somebody explain to me why Pepsi and Coke advertise? Are we missing something? Seriously, everyone in this room has drank enough Pepsi and Coke in their lifetime they could piss it for a week.
Lewis Black
If I leave Pepsi, and later Coke tells me to do something for them, I'd do it. I have no issues, whether Coke and Pepsi have different ideologies or not. See, I'm called for a job, I'd do it.
Shahrukh Khan
What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.
Andy Warhol
Whenever I ask about Pepsi-Cola or Coca-Cola, people immediately say it is an American or European drink. This is not true. The kola is African. They have taken the cheap raw material from us. They produced it, they made it into a drink, and they sell it to us for a high price. Why are Pepsi-Cola and Coca-Cola expensive? Because they have taken our kola, produced it, and sold it back to us. We should produce it ourselves and sell it to them.
Muammar Gaddafi
They wanted me to be the face of Coca Cola. I was like 'Wow. Have you guys got any idea what you’re talking about?' Then Pepsi called me the next week. My mother-in-law called me and said 'Oh my God, Maya, they’re offering you so much money.
M.I.A.
In 1957, James Vicary, a market researcher, conducted a six week test in a New Jersey movie theatre. A high-speed projector repeatedly and subliminally flashed the slogans ‘drink Coke’ and ‘eat popcorn’ over the film. I thought I’d make my own cinema ad to try something similar. According to Vicary, popcorn sales went up by 57.5% and Coke sales by 18.1%... Whether Vicary’s results were due to the subliminals can never be shown and the experiment has become shrouded in urban myth. This is the Genesis Cinema in East London, which kindly agreed to include our ad amongst the trailers for a screening of Ocean's Twelve, a carefully chosen film which, if the ad works, the audience will not be able to remember. Not a bad thing.
Derren Brown
Black, Lewis
Blackburn, Simon
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