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Elvis Presley did more to change the course of popular music and youth culture than any other entertainer in the twentieth century, beginning with his meeting Sam Phillips in 1954, at the Sun Records label, in Memphis. In 1956, for Presley's first single at RCA, producer Steve Sholes was adamant that Phillips' sonic treatments be adhered to, as closely as possible. So, in attempting to recreate the Sun echo sound, Sholes relied on the ambiance of RCA's then-cavernous recording studio in Nashville, rather than the tape-delay method; the major problem facing Sholes was Presley's tendency to get carried away with the music and wander away from the microphone; so, rather than spoil the singer's fun, Sholes decided to position three microphones around Presley to capture his quivering voice, no matter where he strayed; the results were breathtaking
--
Columbia University's "History of Record Production" (Part II of syllabus)

 

Elvis Presley

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Steve Sholes, who produced the session, said, “Roll the tape.” And I said, “But I haven't heard the song yet!” And he said, “Roll the tape, Bill!” and I look and the studio is totally black out there. I can't see a thing. I said, “You're kidding!” He said, “No, roll the tape!”. So, I roll the tape and I don't know what's going to happen. And a guitar starts off, and then a bass comes in, and Elvis starts singing. And I still can't see a thing in the studio. And I'm afraid to turn any mikes off because somebody may come in and start playing. All of a sudden, Elvis stops singing and just starts talking. And I say to myself, “This is awful!” because you don't normally put a lot of echo on dialogue. And I thought, next take I'll just turn it down, so we just did the take all the way through. If you listen to the dialogue, the echo matches the effect, because he says, “And the stage is bare, and I'm standing there…”. Later, I said, “How about that echo?”. Sholes said, “Screw the echo, that's a hit!”. And it was done in one take...

 

Elvis Presley

 

Sam Phillips used what we call 'slapback' or 'tape delay', which lent an otherworldly patina to Presley's voice. And I don't know if Sam was really conscious of it at the time, but if you listen to old pop and country records back then, the voice was always so much farther out from the music; Sam kept Elvis' voice close to the music, so, in essence, Elvis' voice became another instrument.

 

Elvis Presley

 

There was no model for Elvis Presley's success; what Sun Records head Sam Phillips sensed was something in the wind, an inevitable outgrowth of all the country and blues he was recording at his Union Avenue studio; enter Presley in 1954, bringing with him a musical vocabulary rich in country, country blues, gospel, inspirational music, bluegrass, traditional country, and popular music -- as well as a host of emotional needs that found their most eloquent expression in song; his timing was impeccable, not only as a vocalist, but with regard to the cultural zeitgeist: emerging in the first blush of America's postwar ebullience, Presley captured the spirit of a country flexing its industrial muscle, of a generation unburdened by the concerns of war, younger, more mobile, more affluent, and better educated than any that had come before; (as such), the Sun recordings were the first salvos in an undeclared war on segregated radio stations nationwide.

 

Elvis Presley

 

Presley brought an excitement to singing, in part because rock and roll was greeted as his invention, but for other reasons not so widely reflected on: Elvis Presley had the most beautiful singing voice of any human being on earth. Presley, for some fans, was primarily a balladeer. "Don't Leave Me Now" (1957), is a love song given distinctiveness by Presley's twangy enunciations, and sustained by the guitar and rhythm sections designed perfectly to complement the balladeer, filled out towards the song's end - as with so much of Presley- ,with what one conveniently calls the heavenly choir, which wafts him home but never overwhelms the country lilt Presley gives his music.

 

Elvis Presley

 

As a vocalist, Elvis Presley possessed the rare ability to give the melodramatic a genuine authenticity; it's easy to take Elvis Presley for granted and yes, we all know that Elvis had a huge role in defining rock in the beginning, but few of us really know what that means; but then there's that voice, which Elvis uses to cut through to the most complex meaning of the song — the meaning that the song's writers might not even know exists — and lay it bare. On "From Elvis In Memphis", he takes the longing sentiment in "Any Day Now" (1969), his voice lending it a certain buoyancy that most artists would never even think belongs, and in doing so he embeds a deceptively simple pop song with depth and mystery, all through inflection; a craftsman at heart, his experimentation didn't manifest itself in innovation, but in refinement of his already incomparable technique; as a result, "From Elvis In Memphis" documents what happens when an artist who instinctively personalizes the songs he sings decides to get even more personal; the outcome is raw, stripped of all pretense, and dedicated to the idea of the song, his voice bringing with it a grave amount of weight; if you want an indication of why Elvis deserves a place in current pop culture, pick up "From Elvis In Memphis"; the music speaks for itself; authenticity never goes out of style.

 

Elvis Presley