Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.
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Ch. 4 : His MethodBruce Fairchild Barton
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"I feel like sometimes that I was born, that I'm not meant for this society because everyone here is a f**king hypocrite. Everybody says they believe in God but they don't do God's work. Everybody counteracts what God is really about. If Jesus was here, do you think Jesus would show me any love? Do you think Jesus would love me? I'm a Muslim, but do you think Jesus would love me ... I think Jesus would have a drink with me and discuss ... why you acting like that? Now, he would be cool. He would talk to me. No Christian ever did that and said in the name of Jesus even ... They'd throw me in jail and write bad articles about me and then go to church on Sunday and say Jesus is a wonderful man and he's coming back to save us. But they don't understand that when he comes back, that these crazy greedy capitalistic men are gonna kill him again."
Mike Tyson
He was in fact an adman: persuading, recruiting followers, finding the right words to arouse interest and create desires, in short exemplifying all the principles of modern salesmanship.
Bruce Fairchild Barton
Art has nothing to do with taste, art is not there to be "tasted". Yet a certain mayor believes that art exists to be "judged", and the most modern art to be "judged from a business point of view". That such an original thought could emerge from a mayor's brain! What the mayor wants is exactly what the critics of the large and small dailies actually do. They set out to judge art. That is a very pleasant occupation, because no matter how wrong a judgment may be, you never have to revise it. The art judges talk about "ability" and complain that the "younger generation" has lost this ability. Sometimes their complaints are even seriously intended. But, gentlemen, do you really know what that is — ability? No, you don't.
Max Ernst
The primary meaning of the words "modern," "modernity," with which recent times have baptised themselves, brings out very sharply that feeling of "the height of time" which I am at present analysing. "Modern" is what is "in the fashion, "that is to say, the new fashion or modification which has arisen over against the old traditional fashions used in the past. The word "modern" then expresses a consciousness of a new life, superior to the old one, and at the same time an imperative call to be at the height of one's time. For the "modern" man, not to be "modern" means to fall below the historic level.
Jose Ortega y Gasset
A man's power and intelligence are limited. He who wants to do everything will never do anything. Only too well do we know those people of uncertain ability who say: "I could be a great musician."..."Business would be easy for me."..."I could surely make success in politics." We may be certain that they will always be amateur musicians, failures in business, and beaten politicians. Napoleon held that the art of war consisted of making oneself strongest at a certain point; in life we must choose a point of attack and concentrate our forces there. The choice of a career must not be left to chance.
Andre Maurois
Barton, Bruce Fairchild
Barton, Joe
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