The junk merchant doesn't sell his product to the consumer, he sells the consumer to his product. He does not improve and simplify his merchandise. He degrades and simplifies the client.
--
"Letter from a Master Addict to Dangerous Drugs", written in 1956, first published in The British Journal of Addiction, Vol. 52, No. 2 (January 1957), p. 1 and later used as footnotes in Naked LunchWilliam S. Burroughs
» William S. Burroughs - all quotes »
[The theory of the firm] is exactly analogous to the analysis of the reactions of a consumer by means of indifferent curves. Indeed, a consumer is merely a ‘firm’ whose product is ‘utility’.
Kenneth Boulding
I believe it is pretty well established now that neither the intuition of the sales manager nor even the first reaction of the public is a reliable measure of the value of a product to the consumer. Very often the best way to find out whether something is worth making is to make it, distribute it, and then to see, after the product has been around a few years, whether it was worth the trouble.
Edwin H. Land
Disco is a major influence in the world of fashion. It is a dynamic factor in contemporary advertising. It is a message from every consumer that there has been a rediscovery of America's greatest by-product: fun.
Neil Bogart
"They are trying as directly as possible to sell you experiences, i.e. what you are able to do with the car, not the car as a product itself. An extreme example of this is this existing economic marketing concept, which basically evaluates the value of you as a potential consumer of your own life. Like how much are you worth, in the sense of all you will spend to buy back your own life as a certain quality life. You will spend so much in doctors, so much in beauty, so much in transcendental meditation, so much for music, and so on. What you are buying is a certain image and practice of your life. So what is your market potential, as a buyer of your own life in this sense? "
Slavoj Zizek
Well, the common enemy in North America is the Western consumer. The consumer has driven oil up to $50.00 a barrel so we have to have these wars. I think it's incumbent upon us to.
Dan Aykroyd
Burroughs, William S.
Burton, Cliff
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