My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
--
As quoted in Fortune (26 August 1991)Steve Jobs
The nature of the personal computer is simply not fully understood by companies like Apple (or anyone else for that matter). Apple makes the arrogant assumption of thinking that it knows what you want and need. It, unfortunately, leaves the “why” out of the equation — as in “why would I want this?” The Macintosh uses an experimental pointing device called a “mouse”. There is no evidence that people want to use these things. I don’t want one of these new fangled devices.
John C. Dvorak
This ascent will be betrayed to Gravity. But the Rocket engine, the deep cry of combustion that jars the soul, promises escape. The victim, in bondage to falling, rises on a promise, a prophecy, of Escape....
Moving now toward the kind of light where at last the apple is apple-colored. The knife cuts through the apple like a knife cutting an apple. Everything is where it is, no clearer than usual, but certainly more present. So much has to be left behind now, so quickly.Thomas Pynchon
If an apple was magnified to the size of the Earth, then the atoms in the apple would be approximately the size of the original apple.
Richard Feynman
The mixed kind of myth may be seen in many instances: for example they say that in a banquet of the Gods Discord threw down a golden apple; the Goddesses contended for it, and were sent by Zeus to Paris to be judged. Paris saw Aphrodite to be beautiful and gave her the apple. Here the banquet signifies the hypercosmic powers of the Gods; that is why they are all together. The golden apple is the world, which being formed out of opposites, is naturally said to be "thrown by Discord." The different Gods bestow different gifts upon the world, and are thus said to "contend for the apple." And the soul which lives according to sense — for that is what Paris is — not seeing the other powers in the world but only beauty, declares that the apple belongs to Aphrodite.
Sallustius (or Sallust)
John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place — which was making great computers for people to use.
Steve Jobs
Jobs, Steve
Jodl, Alfred
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