Sun Tzu
Chinese general, military strategist, and author of The Art of War, an immensely influential ancient Chinese book on military strategy; also known as Sun Wu, and Chang Qing.
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The more you read and learn, the less your adversary will know.
To know your Enemy, you must become your Enemy.
Keep your friends close, and your enemies closer.
Opportunities multiply as they are seized.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
The true objective of war is peace.
The art of giving orders is not to try to rectify the minor blunders and not to be swayed by petty doubts.
In peace prepare for war. In war prepare for peace.
Show him there is a road to safety, and so create in his mind the idea that there is an alternative to death. Then strike. --Tu Mu, Ch. 7 (p. 110 in Samuel B. Griffith edition) For "golden bridge," see 'misattributed,' below.
Build your opponent a golden bridge to retreat across.
Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.
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