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Imagination is a force that can actually manifest a reality. ... Don’t put limitations on yourself. Other people will do that for you. Don’t do that to yourself. Don’t bet against yourself. And take risk. NASA has this phrase that they like, "Failure is not an option." But failure has to be an option. In art and exploration, failure has to be an option. Because it is a leap of faith. And no important endeavour that required innovation was done without risk. You have to be willing to take those risks. … In whatever you are doing, failure is an option. But fear is not.
--
Address to the 2010 TED conference (13 February 2010)

 

James Cameron (director)

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...One of the things I have discovered is, in Washington, D.C. most people understand the consequences of failure. And if failure is not an option, then it's up to the president to come up with a plan that is more likely to succeed.

 

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I think it's absolutely touch-and-go whether we're going to make it. But the point is, for me to tell you that you have an option is not to be optimistic... Time and again, of course I am running into millions who don't know we have the option, because it's invisible, and I feel I have tremendous responsibility. So when people ask me to come and talk to them, I do my best to let them know they do have the option. Of course they're pessimistic, not knowing that.

 

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Failure is not an option.

 

Eugene F. Gene Kranz

 

All my adult life I have seen British governments driven off their virtuous pursuit of low inflation by market problems or political pressures. I was under no illusions when I took Britain into the ERM. I said at the time that membership was no soft option. The soft option, the devaluer's option, the inflationary option, that would in my opinion be a betrayal of Britain's future.

 

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To love is to risk not being loved in return. To hope is to risk pain. To try is to risk failure, but risks must be taken, because the greatest hazard in life is to risk nothing.

 

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