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H. L. Mencken

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No one in this world, so far as I know — and I have searched the record for years, and employed agents to help me — has ever lost money by underestimating the intelligence of the great masses of the plain people.
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'Notes on Journalism' in the Chicago Sunday Tribune (19 September 1926).
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Often misquoted as "No one ever went broke underestimating the intelligence of the American people." (The Yale Book of Quotations, 2006, p. 512)

 
H. L. Mencken

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